Film Distribution Notes

There are two views that in terms of power who has the most influence on what films are seen the first view is:
The audience this is because the audience is the people who decide who they want to watch and if they like and take an interest in a hollywood film star then the film industry have no choice but to use this film star as they will get them more profit and this sart will then become extremely powerful to the film companies. This statement is from a man called Tony Angellotti from within Hollywood

The second view is promotion this is because over 50% goes on promotion in contrast with the actually screening of the film. This is important as it allows them to see what parts of the world and the media needs its products and who will pay for them. This statement is from Toby Miller an
academic.



Both these statements above cant be both right therefore you would have to come to a conclusion. Both these statements comes from a wider nature of capitalism as a way of organising society. But summarising does the film industry chose to screen there film through film marketing for example do millions of people go to see the film Pirates of the Caribbean 2 because of the actual film or is it because it was so well marketed.


 Film distribution describes everything to do with the making of the film. The exhibition are people watching the film at the cinema, DVD, via there mobile and internet...

Fim Distributors are responsible for prints and marketing.
prints: producing physical copies of a film for cinema/ home release/ finding the exhibitors and retails to sell the film. Distribution describes everything that happens in-between production. It also involves all the deal to be done to get the film shown and just as important promoted.


The promotion includes 'above the line advertising' which is funded as part of the project examples are film trailers, posters, billboards. It also includes merchandising 'below the line publicity' for example an interview with a star in a newspaper or magazine review.


 The big companies who control much of the industry control there own distribution. Films are loaned out to cinema for a period of time and release deals are made.


There are five main film distributors that dominate the UK these are:
United international pictures (includes universal studios)
Warner brothers
Buena Vista
20th century fox
Sony
nine of the ten films shown in the UK is because of these distributors. Most distributors are linked to Hollywood productions who make the films.


We live in the digital age and this is where smaller companies struggle. Every film shown in the cinema is a separate print of the film project by a reel. The major companies can afford far more prints then the smaller companies. This is where the film council is addressing this issue and using funding for digital use








marketing: raising audience awareness and anticipation of a new release
A distributor may be the same parent company as the company
Long term relationship with a production company/ provide financial help for productions
financial help for a single film
acquire a film after it has completed production

A film is likely to have different distributors
releases in different countries
Cinema releases
Home video releases



360 degrees branding
Films promotion aim to surround the public with there brand. This is by triggering engagement with there audiences. For example you watch a film for half price on orange Wednesdays on your phone contract.

360 degrees marketing
Marketing activities that take in consideration brand identity and take an approach so that the brand is presented at all points of consumer contact.