Disney

Why are Disney so successful? 

Disney is one of the main conglomerates and is part of the top 6 that are dominated by the oligopoly Hollywood . Disney is pixar's parent company and Disney owns the three stages which are production, distribution and exhibition this makes them vertically integrated. This allows the company Disney to take risks and make the three stages of making bigger and better. The Disney film pirates of the Caribbean 2 is the highest grossing film in opening history. This is because in the production side of filming because Disney have huge media ownership they can cast the big hollywood stars for example the main character johnny Dep playing the part of Jack sparrow this will immediately grab a wide audience as because he is well known star then people who enjoy watching films that he is in will purchase the film or go to the cinema to watch it. Also because of the status and money that Disney have they have the ability to block areas off to film in and this has been done in different countries. For example pirates of the Caribbean was filmed in Dominican, Bahamas and California. This allows a more wider audience to be attracted as the film is beginning to become aware to an international audience.

In the marketing stage because Disney own 11 theme parks, 2 water parks, several television networks, television channels they can use technological convergence to raise huge awareness for each disney film they release. For example the current film 'Frozen' that has been a huge success has a sound track that has been made this can be played on a radio station where people can access this music from their own radio or tablet. This sound track is also advertised on the disney website which shows technological convergence as because of the development of technology the majority of the audience use the web 2.0 therefore promoting on a website will grab a wider audience then on a poster in an area where a wide audience arent going to be. This sound track also shows cross media convergence as it shows the music medium and film medium coming together to promote them both even more. Disney also have theme parks where characters are walking around in. If Disney had a new release then they would simply put the main characters in the park to promote the film for example Buzz and Woody from Toy story to interact with the people who have paid to come into the Disney parks.

Disney follows a formula in order to make sure that every film they make and release are successful in box office. This is done by Disney making sure that each of there films are targeted at families therefore making sure the language is appropriate for children and the humour is funny for both children and adults.

In comparison with Disney a smaller British company Microwave film London and distributor's Revolver and film 4 who made the film 'Ill Manors' isn't a conglomerate therefore will find it harder to fund the film as they don't own any subdiary companies therefore they cant take many risks as they have a budget this makes them horizontally integrated. This is shown through the cast. The cast aren't well known therefore have been chosen purely because of talent this will make it harder to gain a wider audience as consumers don't know who they are and whether they are interested in their acting.The location that Ill Manors was set in was in east london this location want attract an international audience as they haven't heard of the locations however if it was set by Big Ben and The London eye then other countries would recognise the land marks and understand the film better.

Class and status representation

In this clip I am going to show evidence for the way the producer represents class and status from the camera angles, sound, mise-en-scene and editing.

The first camera angle I identified was a medium close up of the young girl she is wearing hoop earnings and a school blouse this shows that she is lower class as she is not in employment as she is still in education. She says the words 'How can you talk about family when you didn't care about your own child'.As a young girl stereotypically the upper class would not become pregnant at a young age as they have too much status.In terms of syntactic levels the young girl is the dominant figure in the photograph as she is very close to the camera and is the only person in the shot. This shows her importance in this scene because of her loud prosodic tones and chav hoop earnings conveys her lower class.

The next shot I identified was the high angle shot of the school girl coming through the door. The reason this was a high angle shot is to show the location of the action. The house looks very spacious and a big stair case which shows the representation of middle class as they are stereotyped to have a big house for a family. However the school girl who walks through the door has come through with the door already open this represents how this house isn't owned by the upper class as they would have to lock and shut their doors to protect all their private properties and expensive belongings. This camera angle is a high angle to show the school girl to have a low status as the shot is angled looking down at her. This shows that the lower class don't have high authority and importance as her costume of school uniform represents her as working class as she is again not employed and still in education.  

Another camera shot I identified is a medium shot of the young school boy he is wearing a hoodie which is the symbolic sign that teenagers are stereotypically associated with this shows that he is working class because of what he is wearing as this is stereotyped of teenagers misbehaving by vandalism or crime.His accent is also very common and doesn't consist of standard English that is said well spoken this can also show the representation of working class don't have any standards.

Furthermore the next camera shot I identified is a close up shot that shows the boy towering over the girl who's head is slightly in the shot. The camera is angled at a low angle to show that the male is more powerful over the young girl. This is because he is showing threat to her through the previous camera shots showing he is the weapon of a gun. This shows that he is working class as he is an unemployed boy who is threatening to commit a crime this could be because of how stereotypically his up bringing could of reflected his behaviour. In contrast with this the girl is not as powerful as she is shown to be very subservient and weak. This shows that the producer has represented the working class males to be more powerful over the females.

Their is also a tilt shot of the boy walking down the road with the weapon of a gun in his hands. This also shows working class because of the crime he had recently committed. But also shows the representation of working class areas to be very unsafe because no one has stopped him from getting that gun and their isn't a shock that he is walking down the street with it.

Lastly the long shot of the boy sitting on the floor with police cars and police officers surrounding him shows that the middle class who are the police officers as the middle class are associated with high professions have more power and a higher status over the boy who is working class on the floor. This is shown through the levels as the police officers are a higher level than the boy. It also shows the hierarchy of power that is indicated in this shot as in this clip the producer represents the working class to be lower than the middle class.

The diegetic sounds of the police sirens and the previous gun shot and smashing glass on the floor or represent the conventions of the genre. It also shows the producer is representing the working class to be very dangerous and unsafe. Furthermore in the long shot there is several ambient sounds these are police sirens and the police officers shouting 'Put the gun down' these all are sounds in the background of the scene that establish the location and create the atmosphere to be very intimidating.

The mise-en-scene of this clip is the location that the main action is set is in a house this is to convey realism as the situation is something that could happen in real life. The genre of a soap has the convention of a death which shows that this situation is expected for the genre.
The props that are used in this clip is a gun the symbolic importance of this gun is that it what causes the action this also shows the representation of class as working class are stereotypically known to have crime involved in their life's. By having a gun in the setting creates the audience to become very unsettled and create fear for the young girls who are shown to be vulnerable.

The costumes construct a representation of a working class image because the three main characters are wearing school uniform. The girls uniform are short skirts and low ties with hoop earnings and the boy wearing a hoodie and chain. These all show that the representation of working class is that the younger generation are bought up to not have any standards in the way they look and to look very scruffy and careless. The character of the teachers in the car park have the dominant ideology of smart clothes are good therefore as an audience I can denote they are wearing suits and this connotes that they are a high status and middle class as they must have a job that is a high profession in this case teachers.

The actors all speak very loud and are mainly shouting all their dialogue this is because this is how the producer wanted to catch the audiences attention. All the actors/ actresses belong in their setting as its a typical street where working class would live and the police who are middle class would be around more as in this clip it shows the working class to be represented as a very dangerous place to live.

The lighting is all very naturalistic through out the clip this is to show the realism in the acting and to make the audience believe whats going on.

The editing is that there is straight cuts this is to keep the audience understanding what's happening. There is a reaction shot of the girl crying this has been done to allow the audience to sympathise with her and feel her fear. This clip has been edited for dominance as the character of the boy in the hoodie has been afforded more screen time this has been done to indicate that he is the main representation of working class and is the character that causes the main action. The binary opposites in this clip are that the producer represents the good in the teacher being middle class who looks out for everyone shown in the last sequence where she makes sure the women crying is comforted in contrast the bad where the representation of working class in the boy has committed a crime.

Case Study

Sky fall case study from ameliabarrett16

Sound

Sound from ameliabarrett16

Disney

Disney from ameliabarrett16

The inbetweeners

The inbetw from ameliabarrett16

section B

To what extent does digital distribution affect the marketing and consumption of media products in the media area studied you have? Candidates must focus on one of the following media areas: Film 

Digital distribution is a new technology that is the process of delivering the film content digitally to an exhibitor. This has had a big impact on the film industry because it is a much quicker and easier way to deliver a film which makes the release of the film much quicker. This is done by a small and compacted hard drive. These are the advantages of digital distribution however the disadvantages of digital distribution is that because their is so many copies of the one film it makes it easier for people to copy the film this is known as piracy. An example of this is Sky Fall this was the first ever James Bond film to be filmed digitally therefore piracy is a key element that Sony had to deal otherwise the profits of this film would decrease.

Marketing is the advertising of a film this can be done online as a film could create their own website where consumers can watch interviews with the main stars, watch teaser trailers and get a better understanding of the film. Companies can also advertise the film on billboards, posters located on bus stops and train stations however this wouldn't be as successful as online marketing because their is a wider audience online then there is in individual area. Sky Fall is an example of 360 degrees marketing this is because Sony marketed the film globally to gain a wider audience. Sony did this by advertising the film online forming a fan base this is known as localisation and is a website that anyone can access by the internet. The company Sony also used cross media convergence to advertise the film because the singer adele released a song that was in the actual film which advertised two different medium contributing to their profit.

Consumption is a way that consumers view a film this can be done by going to a cinema, waiting for the DVD to come out, online for example netflix or illegally by piracy or illegal websites. 

Digital distribution affects the marketing and consumption because if the film was being distributed to netflix then the marketing and advertisement would be aimed online  

How does your experiences of media consumption illustrates wider patterns and trends?

How does your experiences of media consumption illustrates wider patterns and trends?

In society technology has hugely developed and changed therefore the experience that I get from  exhibition has widened in opportunities for me however this wouldn't be successful without production, distribution and exchange as how the film was made and advertised is how I was made aware of watching a lot of films.

To begin with the production of the film contributed to my media consumption experience this is because even though the production is something I don't see from further research on particular case studies I discovered that the technology in the filming process had been updated to digital. A major American company that used this was Eon productions which produced the film Sky Fall. This company used digital cameras to film Sky Fall and this film was the first James Bond film to use this digital technology. Therefore this saved them money because even though the quality of print was very good the digital technology doesn't ware out it stays a consistent quality therefore in time over riding prints. Digital is also much cheaper therefore the marketing company 'Sony'  will have more money to raise awareness and put a better impact on my experience of media consumption. Furthermore in the production process of filming for example 'Avatar' to increase my media experience of consuming the film they have had to separately produce this film in 3D this has been done so that in my experience I consume films in a new  way so that I gain a better atmosphere as well as it being a unique experience as its different to consuming the film by Netflix or DVD when watching the film. In my experience I don't own a 3D technology in my house therefore to consume the film Avatar I went to the exhibitor which in this case is a cinema. However the films Ill manors and Fish tank didn't have a bigger enough budget to film their films in 3D as they were only small British companies. 

Marketing also has been part of my experience of how I consume the media this is because in order for myself to know about specific films that I am interested in watching I have consumed adverstisment. These are for example in Sky Fall there was several tie ins that I had consumed on my TV that advertised Sky Fall this was the main star of the film Daniel Craig in the heineken beer advert taking a sip of the beer and he was part of the campaign. By myself consuming this was part of how I became aware of the film Sky Fall. I also consumed posters on billboards and bus stations with the Coca-Cola advert also advertising 007 which relates to the film Sky Fall which also was part of my awareness of the film. Also by myself using the web 2.0 for example going on YouTube to download music made me come across trailers for example SkyFall released the sound track sang by Adele called Sky Fall at the same time as the trailer and film release this is cross media convergence as its two different mediums combining to publicise a film. This also shows that Sony is vertically integrated because Sony own all the companies that were involved in Sky Fall for example Columbia studios contracted Adele which Sony owned. Simile Ill Manors also used cross media convergence because plan B released their album Ill Manors at the same time as the release of the film. Therefore by myself being aware of the music rose my awareness of the film which made me consume the film.

Exhibition was a huge part of my media consumption and this is because it was how I consumed all different films I was interested in. The main way I consume films is by DVD on my T.V this is because I live locally to the town where I can purchase films which I then watch in the comfort of my own home on my own, with friends and family. It is also a much cheaper way to consume a film and I can watch it any time of day and anytime I like. Consuming a film by DVD has shown in research that its a very popular way to watch a film this is because for example the film Sky Fall had the DVD sales of $44,999,713.which shows this to be a popular trend. Another way I consume a film is going to the cinema this isn't very often but when there is a film that has been advertised so much to get me excited I watch it. The advertisement I see is mainly teaser trailers on TV. Also another reason I go to the cinema to consume a film is because of the overall experience of buying my popcorn and fanta frozen and then sitting in-front of a large screen with no distractions just high quality surround sound makes the film 100 times better to consume. By going to the cinema also markets other films in the adverts before which then is a continued pattern of going back to the cinema to consume this film. Lastly I sometimes also watch films through illegal sights this is done by technological convergence this is because I access more than one technology to consume a film. For example to watch Ill Manors I went on my laptop to access web 2.0 to then access a code on Youtube to consume the film. This can also be done via ipads and tablets. This way of consuming films illegally is lead by piracy which has been attempted to be prevented because in several cases cinema staff have caught people videoing the film during the showing.

Overall I feel that my main consumption of the media is through DVD and this was contributed by the development of marketing as new marketing skills and technologies have majorly developed as the film institutions are being very competitive therefore pressures are rising to catch the attention of wider audiences. Films also follow convention patterns of a particular genre therefore the importance of the genre also is a major part of whether I look into what the film is about through the marketing and then consume the film by exhibition.

Gender - Doctor Who

In this essay I am going to establish the representation of gender through camera angles, sound, mis-en-scene and editing. The representation of gender is the state of being masculine or feminine.

The first camera shot I identified is a medium close up this camera shot represents masculinity this is because the shot shows the villain in terms of syntactic levels as the dominant element on the screen. His facial expression is very strong and his eyes are glaring straight down at the character coming in the room. The camera angle is eye level and the colours of the camera shot are very sharp to make his strong and dominant facial expression which shows masculinity stand out. This camera shot also is depth of field as the background is not focused to give a surreal affect. Also this effect makes the character coming in very small and weak compared to him. This shows that the producer has represented masculinity being a higher status.
      The next camera angle that represents gender is a medium long shot. The camera has been positioned behind the female at a low angle this is to show her body language and head looking up to the male villain. This camera shot shows how masculinity is represented again to be a higher status and someone who everyone looks up to. Whereas the female shows how this camera shot represents being feminine because she is being controlled and is weaker than the male who is controlling her.
      Following this is a close up of the clock decreasing by time. The framing of this shot is very tight and has all its focus on the clock to emphasise the danger that is about to happen. The diegetic sound of the clock ticking creates an intense atmosphere.
     After this camera shot is a close up shot of the female character on her knees gulping this shows the representation of being feminine because she is showing her weakness and low status by her action of gulping showing her fear of what's about to happen. This shows a negative representation of being feminine as it shows her powerless.
     However even though this female character is showing the representation of being feminine the high angle camera shot of the Doctor who is a male also shows a representation of being feminine this is because by having the camera at high angle represents being feminine to be weak and intimidated by dominant characters. The Doctor's facial expression is very scared and sad which shows a negative representation of being feminine. The high angle shot also exaggerates how the Doctor is isolated and cant escape which shows that the producer has represented being feminine to be lonely. This challenged the stereotype because people with a high profession referred to as Dr. doesn't get associated with these stereotypes.
     The establishing shot establishes where the action is taking place and it also establishes the genre of sci-fi  this is because the camera shot shows the mise-en-scene through the location and furniture which contains science gadgets and blue's and silver colours of the furniture. The producer has used this setting because it shows the conventions of the sci-fi genre and also appealing towards the audience who are people that consume the program Doctor Who.
    The last camera angle I identified was an extreme close up which represents being feminine because of the content of the camera shot shows the female struggling in the strong wind and weather. This camera shot shows very cold colours to emphasise the weakness of the women.

The sound also helps represent masculinity and being feminine this is because the non-diegetic asynchronous background music is a parallel sound as it matches the action. This is because when the camera shots are showing the dominance of the villain being very powerful and high status the music is very low pitched and deep to show the representation of the strength of being masculine. However when the female laughs which shows a synchronous diegetic sound the background music changes to a positive representation of being masculine as the female has rose and found her strength to overcome the villain. The parallel music to match this changes to very loud volume and high pitched  to put more impact on her overpowering the villain.

The representations are also being constructed by the costume and makeup this is because the producer as represented the villain to show masculinity through his costume as its a suit. The suit represents how the male gender are the ones with a career and bring in the money for there family it also shows power and wealth. Further more the women standing next to the villain represents how the producer is representing being feminine in costume and make up this is because she is wearing a tight red dress this shows her being a sexual figure as well the colour red having connation's of danger which is clue of what's about to happen. Her makeup is very girly and her hair is the stereotypical blonde. This representation is evidence that the media focus on the body of females as a project and that having the perfect appearance is something they should focus on. However the female who is in the centre of the room is wearing baggy, untidy dark navy clothing this represents being masculine as it shows her in working clothing and not caring about her appearance which could be through laziness.
The way the villain speaks is very bold and loud to emphasis the producer representing being masculine to be very controlling. He appears to be standing on a higher level than everyone else to also shown is high status and power. Whereas the female who walks in's voice is not as loud and everything she says makes her body language look up to him as she is on a lower level therefore representing being feminine as a lower status. When the villain says 'Now kneel' is very controlling and is demanding her through the imperative speech which also emphasises feminine being represented as easily controlled.
Lastly the lighting is soft which contrasts with the danger of the action and context of the dialogue however the genre is sci-fi not horror therefore the convention of the lighting is very natural to make the science gadgets and space furniture stand out.

The last category that establishes the representations of gender is editing. In this clip there are a lot of eye line shots. One in particular is when the villain looks down at the weak feminine women and she looks up at him in different camera shots. This establishes there relationship as it shows the status of the villain being higher than the female. As well as them directly giving eye contact with each other as a sign that they aren't afraid to look away. This clip also uses straight cuts to keep the shots flowing so that the target audience of people who enjoy watching sci-fi films keep an understanding of the action.

Key words needed to be included:
Realism
Synchronous/ asynchronous
Diegetic/ non-diegetic
Camera shots
stereotype
Connotation
Denotation
parallel sound
 

case study

Sky fall case study from ameliabarrett16

Sky Fall Case study

Sky fall case study from ameliabarrett16

Ill Manors Case study

Ill manors case study from ameliabarrett16

Fish Tank Case study

Fish tank case study from ameliabarrett16

Home work

Finish cross media convergence and synergy for Ill Manors.
Local and national audience- 4 weddings and a funeral and Fish Tank.
Answer questions on sky fall

Case Study

Case studies from ameliabarrett16

Section B- Notes

Section B- institutions and audiences
Film

The specification

The issues raised by media ownership in media practise

The importance of cross media convergence and synergy in production, distribution and marketing

The technologies that have been introduced in recent years at the levels of production marketing and exchange

The significance of proliferation in hardware and content for institutions and audiences

The importance of technological convergence for institutions and audiences.

The issues raised in the targeting of national and local audiences (specifically British) by international and global institutions.

The ways in which candidates own experience of media consumption illustrate wider patterns and trends of audience behaviour.

Few examples of past exam questions 

1)  What significance does the continuing development of digital media technology have for media institutions and audiences.

2) Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.

20 marks for analysing, arguing, explaining
20 marks for use of examples
10 marks for terminology

Fox searchlight pictures

 

Parent company- 20th centaury fox

2nd largest media conglomerate in the world.

Their assists 56 billion dollars

specialises in British films however they are an American company

 

Concentration of media ownership process is where progressively less organisations/ individuals control shares of mass media.

 

Production- being part of a conglomerate means that the money for the production is for search light. This is because they have a bigger budget therefore can get well known stars, better technology and take affective shots with special effects.

 

Films generally developed by smaller companies seek more finance or distributions with searchlight as they have films that have done well in the British content.

 

Marketing/ Distribution

FSP mainly just distribute films and in some cases have agreed to distribute a film before producing it in some cases.

When FSP market and distribute a film they have the finical backing of major conglomerate and can adapt their budget on how well the film does in the first few weeks of box office.

 

Advantages of Fox searchlight pictures is that they have a good distribution network and have the money to market a film very well as they as a company have a lot of money.

 

360 Degrees Marketing

 

They use online/offline tools

This saturates marketing and allows it to get to everyone

Hollywood company's can afford this however smaller individual company's cant.  

 

They work in synergy with different company's which makes them horizontal integration

Released by parent company with a larger distribution network.

 

Black Swan

 

The worked cross media promotion for both genders and for a mass audience appeared on live TV

advertised through forms of reviews, TV reviews, magazine reviews and online reviews.

 

Audience 2.0

FSP have their own YouTube channel where their trailers can go viral and can be shared links to their target audience and friends.

 

They have their own official websites for each film/ twitter page/ Facebook page

They embrace media so that their audiences can interact

They have their own app where you can downloads cinema tickets and get free screenings

press conferences/ premiers

Work with Google in order to get recognised.

 

Many films FSP have done they shoot digitally

Black Swan was shot with a canon 7D dslr camera as it allowed them to get tighter into the action and get more versatile shots due to the size and weight.

 

Their films appear to be individual therefore feels alternative and diverse however they have probably been cut to please the studio heads

 

Compare FSP to smaller companies for example Warp x to get more marks.

 

 

 



 

Representation of disability- summer

In this clip I'm going to show the representation of Disability through camera shots, sound, mise-en-scene and editing. The definition of disability is a physical or mental condition that limits a persons movements, sense or activities.

The first camera shot I identified that shows the representation of disability was a birds eye view high angle shot this shows the scene of a bedroom the diegetic sound of the boy on the right narrating shows that he is talking perfectly fine with older and maturer furniture therefore he is represented to be 'normal' Whereas the boy on the left has bright child like bed covers with toys on the floor this shows that he could have an disability through being represented to be younger than what he is and by having to rely on sharing a room with his brother because he isn't capable of doing things without his help. This high angle shot allows us as the consumers to see the contrast between the brothers this allows us to identify and see the disability much easier. The diegetic sound of the upbeat music contrasts with the diegetic sound of the voice over of the boy who is 'normal' represented to be very arrogant and not respectful over his brothers disability this is through the words 'last summer I decided to kill my brother' where as the diegetic upbeat music establishes the disabled boy as very happy and jolly. This camera angle also zooms inwards this is at a slow pace and is there to show movement and to see closer into the contrast between the two brothers.

The second camera shot I identified to represent disability is a close up shot of the brother who is handicapped his appearance is obvious that he is represented to have a disability and his very simple language of a diegetic speech 'I like weetabix' this represents disability to be simple minded compared to the other brother who's vocabulary is very complex when he speaks. Before this there is a close up shot of the other brother who is represented to be 'Normal' saying 'you ate all the bloody weetabix' the harsh language that he uses to speak to his brother who has a disability is very rude and shows that the producer has represented this character to have more control over people with disability which shows that disability in this clip is shown to be weak and powerless. 

There is another close up of the brother who is represented to be 'normal' explaining with diegetic speech to his brother who has a disability about 'how they kills pigs' he uses very graphic words for example ' 10,000 volts straight to there head' the boy who is represented to have a disability replies in another close up shot with 'I want to be a vegetarian' this shows that the producer has represented disability in this clip to be extremely influenced through who's around them and to be frightened easily. 

Another camera shot is a medium shot of the back of the fathers back his diegetic speech saying ' go keep on an eye in him will ya, I don't want him making a mess like yesterday' this shows that the producer is representing disability in this clip being unable to do simple tasks without assistances. 

Next there is a long shot that I have identified showing the representation of disability this shows the brother represented to be 'normal' walking along the path with his brother who has a disability following him. This shows that the producer has represented disability through following other people's actions this is a stereotypical child like thing to do. This clip also shows that the brother who is represented to be 'normal' doesn't want to be associated with his brother who has a disability as he's walking a head of him this is very rude and indicates that he has no symphony for his brother and treats helping him as a chore. 

Theres another long shot of 'Ben' learning to ride his bike with his dad's help this shows that the producer has represented disability to be slow learners and to always have to have someone they can depend on. While this camera shot is being shown there is a diegetic voice over of the other brother saying' you have to always read them books and buy them educational toys' this shows that the representation of disability in this clip is that the boy who has a disability always has to be deeply taught about education because of there needs they struggle with this.

Theres another high angle shot of the brother who is represented to be 'normal' drawing on his page instead of listening to the teacher this shows that this could be an escape for him because looking after his brother who has a disability is a lot of work and he has to work his life around his brothers.

Lastly there is a medium close up shot of the brother who has disability 'Ben' showing a reaction shot of him being very scared and worried this is because his brother who is meant to take him home has left him this shows that the producer has represented disability to be very un independent and always relying on others because they struggle to to things on there own because of there disability.

The miss-en-scene of this clip is that the lighting is very basic and duel this is because it shows the feeling of the diegetic narrating of the brother who is represents to be 'normal' to be very depressed and an angry that he has to always look after his brother.

The editing of this clip is that there are straight cuts and this is to keep the shots flowing and at a pace that wont  confuse the audience. The cuts are very fast at the end when the brother who has a disability is on the bus this is to show all the action happening on the bus and to emphasis how scared Ben is.

Sket-(2011) Film

Sket- movie (2011)

Running time- 83 minutes

Director- Nirpal Bhogal

Writer- Nirpal Bhogal

Main Cast:

Lily Loveless- Hannah

Riann Steel- Shaks

Aimme Kelly- Kayla

Emma Hartley Miller- Danielle 

Adelayo Adedayo- Kerry

Varda Sethu- Kiran 

Richard Campbell- Ruds

Katie Foster-Barnes- Tanya

Ashely Walters- Trey

Leon Ajikawo- Reet

Michael Maris- Drew

Ashley chin- Titch

Plot Summary 

When a young woman is cruelly and indiscriminately attacked by a notorious gang led by the violent Trey, her little 16 year old sister Kayla wants revenge and will stop at nothing to get it, even if it means joining a rival girl gang led by the volatile and damaged man-hating Danielle.

Release Date

Uk- 28th October 2011

Production companies 

Gunslinger

Gateway Films (co-productions)

Creativity Media ( in association with)

Distributors 

21st century pictures (Australia)

Kotch media (Netherlands)

One 2 see movies (Netherlands)

Revolver Entertainment (Uk) (USA)

Sun film productions (Germany)

Other Companies 

Aquarium Studios (sound post-production)

Creativity Media (post-production)

Filmscape Lighting (grip and lighting equipment)

Filmscape Media (camera equipment provided by)

Met Film Post (post-production facilities)

Box Office 

The Budget for this film was $1000,000

The total gross for this film $227.283

The Box Office loss of the film was $772,000

Classification- 15

Inspiration 

The director and writer was inspired by Bhogal city TV series 'The wires' and the film 'Harry Brown'

Digital Camera (Arri Alexa) 

The Arri Alexa is a film style digital motion picture camera. The digital camera was first introduced in April 2010. 

Audience 

'Sket' the film was filmed and produced in the UK. The location that it was set in was in the streets of London. Therefore the audience that it appeals to is 'Londoners' which is very regional. The film shows London and gangs that aren't a stereotype but what only people who live in England know what it is about. 

Section B

What significance does the continuing development of digital media and technology have for media institutions and audiences? You should focus on FILM but you may reference to other media such as music, newspaper, radio, magazines or video games.

The continuing development of digital media and technology has had a massive significance on the film industry. This is because the film industry is discovering and finding out new ways to develop there technology in order to find easier ways to distribute there product. For example there is a new technology called 'Online streaming platform' this gives the audience who are purchasing this film to download it straight to there computer or even there smart phones or other devices. This has saved distributors a lot of money because the money they would spent on putting the film on a digital disc and packaging it they have saved. Furthermore with the development of new technology distributors also save money on releasing the film to the exhibitors. This is because where in the past they would of had to process a reel of film they now only have to send the production file from computer to computer. This saves time and money which shows how successful the development of technology is. This is showing that old digital discs are being less popular and downloading is becoming very popular.

Media and technology has made it easier for people to access new technology this is because of the marketing of it as almost everywhere you go there are banners, posters, advertisements on TV and radio. Also big companies like Universal, Pixar and Disney have the money to invest and develop  there films from 2D to 3D. This has allowed the consumption of the film at the exhibitor more thrilling and exciting to watch. There technology has adapted and developed as it began with the drawing of the animation on paper and now they are animating on new software's on the computer. Both Disney and Pixar have developed there technology and are a clear form of convergence as Pixar will benefit from Disney's developed distribution and Disney can benefit from Pixar's finical and successful content of there releases. The new technology of 3D films can also be seen in your own home. This can happen by owning the technology of a 3D player, 3D digital disc and 3D glasses all these technologies listed are very expensive and not many people have these therefore out of the two exhibitors the cinema and imax are the most popular and are where the most profit is made.

All though the development of technology has been success in film it also has been a success in other products for example the internet has hugely developed to allow people to access latest news about films by web pages, watch trailers, watch parts of films and special clips on YouTube and many more. Technological convergence is where different technologies come together YouTube is an example of this as the technology of youtube shows the distribution of a trailer this is affective for audiences because they can access trailers via the internet. It also is affective for the institutions because this gives them another technology where they can market there film. Also you can view this from your smart phone, Ipad and tablet this is so that you can access all this information about media products while commuting or at work. This creates more popularity knowing that you don't have to be in the comfort of your own home to access media films you can also access it when you are out.

Imax is one of the biggest leading entertainment technology companies. Imax shows motion pictures come to life and look as if its appearing right in front of your eyes. This new developed technology is significant to its audiences as it interacts and connects with them. Imax is an exhibitor however it also impacts the production because the imax disc is needed to release films into the imax this will cost a lot of money therefore the company will need to invest in a lot of money. Imax's aren't just used for 3D films its also used for 2D films the difference with consummating the film in a imax to a cinema is the screen of the imax is a lot bigger and can show higher quality motion picture. 3D films are also a new technology that can involve CGI which stands for computer generated imagery and shows the 3D computer graphics to special effects. CGI is a way to animate movies without having to use actors/actresses and physical props. Shrek is the fifth film released using CGI ever to the cinema. Shrek was made in 2001 was directed by Andrew Adamson and Vicky Jenson. The productions involved in this film were Dream works animations, Dream works pictures and Pacific data images. This film was 100% made using the computer and the impact that it had on its audience is that they found it astonishing to watch as each detail that went into this film took 10 years to make and three of these years was the CGI this shows how complex and time consuming this new technology takes to create a stunning movie. Lastly another new technology is green screen this where there will be a green screen as a back drop and this will allow different scenarios to be behind the actors/actresses. For example the back drop could transform to the sky this will show the characters flying this new technology is part of the production of the film and makes certain scenes look more realistic so when the film is sent to the exhibitors the people consuming the film believe the film is real and they aren't just sitting in a cinema.

In conclusion  I feel that the development of technology has been a good affect on audiences and for institutions. This is because for the audience it allows them to watch the films any where they like via a range of technology and for institutions it allows more publicity for there film and greater success through the new technology that is very successful and popular.

U want me to kill him?

U want me 2 kill you from TinaHartnell

Gender Dr Who clip

This clip represents gender through the camera angles, sound, mise-en-scene and editing. Gender is the state of having the traits of being masculine or feminine.


The first camera shot I identified was the beginning shot of the man being close up and a blur behind him of  a young women dominated by two body guards. This camera shot is the editing of depth of filed and this was used to show the representation of masculinity through the authoritative facial expression and costume of a blazer and tie which gives the man a smart and powerful business look which is stereotypical for the men to be the main money earners. The camera is focused on him to show his importance and power.
    The next camera angle I identified was a low angle shot (0.14) this is of the villain who is represented to be masculine through his actions of crossing his arms and standing tall in power. With the women beside him represented to be feminine through her long curled hair and red dress which has conations of danger which shows a hint of what's going to happen. Her whole look was very glamorous. Where as the other women who is closer to the camera shot is shown to be looking up at him this is emphasised through the low angle shot and shows her lower status. However her hair being tied back and her navy all in on outfit represents her to be masculine.
     Next there is a close up of the clock counting down this has a diegetic ticking sound to it and has been used to show suspense for the audience to be on edge.
     Furthermore there is a high angle shot used of the Doctor who has been turned into a weak and vulnerable man the high angle shot emphasises this has the camera looking down on him makes him seem weak and powerless. This represents being femine and struggling for power.
      Also there is a medium shot of two women dressed in maid like outfits this has a representation of being femine as this is a stereotypical women's feminine job as women are stereotypically meant to stay at home to cook, clean and look after the children.
      Lastly there is a establishing shot of the whole setting. This establishes the genre of the clip through the mise-en-scene this is because the lighting is very blue and mystical. The furniture is space like and the machines are all conventions of a sci-fi genre.
      The sound also is a main part that represents gender this is because there is a non-diegetic sound that starts from the beginning this is when the man is standing with power and the women is shown to be low status and weak. This music represents masculinity through its low sharp noises to build suspense and indicate power. However this non-diegetic sound changes when the women starts to laugh this is to signal a change and to show her masculinity shining through as her power and faith is portrayed with her voice getting louder in enthusiasm and overcoming the villain.
    The editing in this clip also shows representations of gender this is through eye line matches. There is quite a few in this clip but one example is at the beginning when the man and women are directly looking at each other this shows the masculine representation of the man as he has a strong look and is showing dominance where as the women is looking very scared and not fully looking at him at all times to show her weakness. This clip also used a flash back which shows the editing technique of a montage. This is shown from a cross dissolve and the women is represented to be feminine and masculine through her struggle in the strong weather condition this shows her feminine side as she is struggling ins strength however her masculine side is when all the people are looking up to her as she is controlling there thoughts and telling them a story. There is also a zoom that is used zooming inwards showing a man he is represented to be masculine through his dirty face and worn out clothes however he isn't afraid when the body guard points a huge gun at him. Lastly the straight cuts in this clip are a very quick pace this to build the intensity of the relationship between the villain and the women.
    

Media- sexuality

In this clip it shows the representations of the sexualities of being heterosexual and lesbian. Sexuality is a persons sexual orientation or preference.

  The first camera angle that showed the representation of sexuality was a medium close up this was of two young women looking into a mirror with the women behind holding up a dress for her.This camera shot allows the background of the scene to be shown. There was a diegetic voice over in the background of the women behind her saying 'She looked so beautiful' this was said in a very calm and graceful tone. This could show that the representation of this women is that she is a lesbian through her attraction towards this other women as she is complementing her. However she isn't directly to her face which could show that this women who is represented as a lesbian to be very shy and scared to admit that she is attracted to the same sex as her. The transaction between this camera shot to the next is a dissolve this has been put in as the two camera shot relate to each other as the women who is holding up the dress dissolves into the library where the love she felt for the women she can release.

  Following this shot is a dolly shot which is in a library. This setting of a library looks very old and wooden with dark lighting to show that this space is a quite escape with no distractions. This women is sitting down which could indicate that she is escaping reality as the attraction she has for this other women is to overwhelming for her. There is a diegetic voice over of the lesbian women saying ' she even changed my uncles books, the words came alive' this shows that the producer has represented lesbians to be absolutely amazed and attached to the women they are in love with. The diegetic piano music being played in this camera shot is very elegant and graceful and is part of the story she is telling about love. This diegetic piano music indicates that this genre is a costume drama as classical music is a main convention for this particular genre.
  
 After this is a zoom in camera shot who the women who is representing a lesbian running her fingers in thin air over the other women's body. The zooming inwards is very slow and effortless this has been done to fit the intense and sexual atmosphere and to create tension between both the characters. This shows that this women who is a lesbian has sexual attraction towards this women and has an urge to touch her but her representation of being very shy and scared stops her from doing what she wants to do and being the sexuality she wants to be. The camera shot is at a low angle to show the women sitting up to be at a higher status as earlier in the clip the women sleeping called her 'Miss' in respect. The lighting in this camera shot is very dark and intimidate to emphasis the movement that the women sitting up is doing.
 
 There is then a fade to black and a fade up again to show an ending to a scene to a new one. The non-diegetic, asynchronous sound of birds tweeting show that its the day time. The setting is full of nature and a lake this shows relaxation. The colours of this new setting are very neutral and green which show the beauty of nature. There are several close up shots which represent sexuality this is of the women who is a lesbian staring deeply then a eye match close up shot of the women asleep body which is what she is looking at. This shows her passion for this lady and her attraction again as she is love struck when staring at her. The women represented as the lesbian is shown to be expressing her feelings towards this other women while she is sleeping therefore when this other women cant see them. This shows that the producer has represented lesbian to be very conscience and scared to show there true feeling towards there attraction. The pace of the cutting gets quicker as the male comes in to shot this is to emphasis his forcefulness towards the women. The pitch of the diegetic piano music also becomes lower and sharper to create a threatening tone and establish the character of the male more.
 
 Furthermore there are extreme close up shots of the women who is a lesbian dropping her paint of her paint brush while she is staring at the women she is in love with. The music is very sharp when the paint drops this shows that the man is beginning to realise that this women is a lesbian and is in love with the same sex as herself.

Following this is a long shot of the man who is representing being heterosexual dragging her across to a tree. This shows that the producer is representing straight men to be very intimidating and rough.
 Who makes sure that they are dominating the opposite sex. There then is a medium close up of the heterosexual man saying ' she'd laugh in your face if she knew' this is a very manipulative thing to say and shows that the producer has represented  heterosexual men in this clip to be very insecure when they don't have control because in this situation this women who is represented as a women doesn't love him anymore but has falling in love with a women. Further evidence that show that this women who is representing lesbians is over him and in love with the same sex as herself is because the man goes to kiss her and she turns her head very abruptly.

Lastly I have identified a medium long shot that represents sexuality as the women who is lower class taking her top off to get in her sleep wear very slowly and a close up camera shot of the women representing to be a lesbian scrunching her quilt to her face as the producer is representing her to be very scared to express her feelings and emotions however she is forcing herself not to as well.

There is a diegetic sound of a piano playing throughout this clip which is very slow and mysterious which represents the women who is lesbians secret that she hasn't told anyone about her sexuality. However when the heterosexual man finds out the piano tune becomes very tense.

The mis-en-scene of this clip is that the women are wearing very long dresses with there hair tied back very neatly with elegant gloves and the man is wearing a full suit with a waist coat. These costumes do not identify there sexuality however there actions do. The main action that shows that the upper class women is a lesbian is when she is laying besides her lover on the bed having the urge to touch her body. This shows a sexual attraction however the man shows that he is straight with the words when he says 'Marry me' this is said in a very intimating way as the heterosexual man keeps a macho attitude as he wants to come across very dominating and masculine but really he feels very insecure that this women doesn't love him. The lighting in this clip is sometimes very dark this shows mystery and gives a sinister feel to the clip.

In conclusion the producer has shown the representation of being lesbian and heterosexual to be both very insecure and afraid however the representation of being heterosexual covers this with dominance where as the representation of being a lesbian doesn't.

Hotel Babylon- Ethnicity

In this clip the producer represents ethnicity through camera angles, sound, mise-en-scene and editing. Ethnicity is different social groups that contain the same cultural traditions.

 The first camera angle I identified that represented ethnicity was when the clip began with a long shot this camera angle was of a black man serving a customer he is wearing a suit and looks very smart and professional. His manner is very polite and he has a happy expression on his face. Following this is a pan shot which shows the black man walking very proudly with a non diegetic sound in the background which is very calm which reflects his mood. This camera angle then flows through to close up shot reverse shot of another black man. This black man is wearing hardly any clothes and has a very slang talk for example 'hey never better blud, never better man' when he speaks. The black man in the suit is very shocked to see him and his actions show that he isn't to keen to follow through with the party that the other black man wants to have. These camera angles show the two different representations that the producer shows as the black man in the suit is very career minded and the other prioritises partying, drugs and girls. These two are two main ethnicity stereotypes for black men.

Secondly the next camera angle that represented ethnicity is the medium shot of the two french maids who are outside a customers door. This medium shot allows us to identify there profession by there costume and the cleaning props and trolley they use. The lady at the front acts very confident and controlling where as the other is very quite and conscience about herself. There is a very mysterious non-diegetic sound that is playing in the background when the action match shot of the maids opening the door and walking through. This could show that something is going to happen that is very secretive.  There is a close up of the money on the side and at this time we realise that these french ladies are beginning to dance through the long shot and several medium close ups of the two french ladies taking off there clothes. This shows that the producer has represented foreign women to do anything to earn extra money as they could be under payed and shows them to be sexual figures. The non-diegetic music in the background is very pop and is in a foreign language this relates to the maids and how the use of there french accents is also there to represent there ethnicity.

In this situation there is a Chinese man sitting on the bed. There is a close up of the money he is paying the maids to strip. The producer has represented his Chinese ethnicity to be very wealthy as there is a lot of money on the side that he can spend on what ever her likes. 

The next camera angle is a medium close up of the italian chef the producer has represented this ethnicity to be very over exaggerated with his actions and the sound of a kiss with is asynchronous which shows his overly friendly personality. His accent is very strong which represents that he is italian as well. The next shot is then a medium shot of the white british man and the short italian man with there arms around each other which looks very uncomfortable which indicates there fake friendship. After the women and man exist the room the real relationship between them is revealed as there strong and offensive language is shown by them. The non diegetic sound starts getting faster to show the tension between the two chefs. Lastly there is a extreme close up of the Italian man picking up a knife and a close up reaction shot of the british man with a nervous expression on his face. This identifies that the producer has represented the Italian ethnicity to be very dangerous where as the white british man to be very verbally confident but physically scared.

In conclusion the representation of ethnicity in this piece is shown through contrasts of different ethnicity's or the same. Stereotypes help to represent each one and this clip doesn't go against ethnicity's but instead states the obvious of each ethnicity using stereotypes.

Media section B

“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the film area.

 You may make reference to other areas in your answer. • Film • Music • Newspapers • Radio • Magazines • Video games.

Marketing, distribution and production practises are both two big factors that media products must aim high with to get a successful outcome for there film. This is to make sure there film will be popular to there target audience. The marketing and production must fit the appropriate target audience by using the correct conventions needed otherwise they will not achieve the profits they want.

Both marketing and production are both very important in a film an example of a very successful marketing film company is 'Disney' in my opinion I think that this film company have become very popular through all there marketing and distribution success. This is because through the years of this film companies existence they have covered beyond the amount of marketing an average company does. They have released sound tracks, have a disney store full of products from every film made, there is two disney worlds abroad, they own there own studio, TV channel and record label. An example of a disney film using these marketing techniques is 'Cinderella' this film has costumes for young boys and girls to dress up in which will excite them even more for the film. There is also a sound track to advertise the film even more. 

The specific audience for 'Disney' is young children this is because the films contained the conventions of beginning as a cartoon, using characters of princesses and princes which follows Props theory, using bright colours and an easy storyline for young children to understand. By Disney having a specific audience has helped them build up there popularity. Further more now Disney has extended there ability and made Disney films that contain real actors and actresses. An example of film that does this is 'Alice in Wonderland' this is an example of a film that has caught the attention of a wider audience. This film stars very well known famous people. One being Johnny Depp which would automatically get people intrigued to watch this film through his talent. This film was very successful and relied a lot on its marketing and distribution to promote this film however this film did not lack production practise as the quality of the film was a high standard otherwise it wouldn't get as much viewers.

In contrast with the film company Disney who are a huge marketing company is a smaller film company called ' Four channels' as a film that they had produced was 'Trainspotting' this is an example of a film that relies on the practise production over the marketing and distribution. This company is very small and isn't a company that will be the first that someone would think of. However the film 'Trainspotting' that they released was a very successful film and the profit they made was very high compared to the money they spent on it. This film company became more popular through the quality of film not the marketing. Even though there was marketing taken place one being in a newspaper.

Overall I feel that even though marketing and distribution is a major factor that any film company must have to make there film company very popular. The quality of the film and the practise of production comes before this as without a high quality film to release to audiences the marketing and build up to the film will be a waste of time as the audience will not go to see or not buy the film once they've seen in it because it was a disappointment compared to the marketing and distribution.