Monday, 28 April 2014
Thursday, 24 April 2014
Home work
Finish cross media convergence and synergy for Ill Manors.
Local and national audience- 4 weddings and a funeral and Fish Tank.
Answer questions on sky fall
Local and national audience- 4 weddings and a funeral and Fish Tank.
Answer questions on sky fall
Tuesday, 8 April 2014
Monday, 7 April 2014
Section B- Notes
Section B- institutions and audiences
Film
The specification
The issues raised by media ownership in media practise
The importance of cross media convergence and synergy in production, distribution and marketing
The technologies that have been introduced in recent years at the levels of production marketing and exchange
The significance of proliferation in hardware and content for institutions and audiences
The importance of technological convergence for institutions and audiences.
The issues raised in the targeting of national and local audiences (specifically British) by international and global institutions.
The ways in which candidates own experience of media consumption illustrate wider patterns and trends of audience behaviour.
Few examples of past exam questions
1) What significance does the continuing development of digital media technology have for media institutions and audiences.
2) Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.
20 marks for analysing, arguing, explaining
20 marks for use of examples
10 marks for terminology
Film
The specification
The issues raised by media ownership in media practise
The importance of cross media convergence and synergy in production, distribution and marketing
The technologies that have been introduced in recent years at the levels of production marketing and exchange
The significance of proliferation in hardware and content for institutions and audiences
The importance of technological convergence for institutions and audiences.
The issues raised in the targeting of national and local audiences (specifically British) by international and global institutions.
The ways in which candidates own experience of media consumption illustrate wider patterns and trends of audience behaviour.
Few examples of past exam questions
1) What significance does the continuing development of digital media technology have for media institutions and audiences.
2) Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.
20 marks for analysing, arguing, explaining
20 marks for use of examples
10 marks for terminology
Fox searchlight pictures
Parent company- 20th centaury fox
2nd largest media conglomerate in the world.
Their assists 56 billion dollars
specialises in British films however they are an American company
Concentration of media ownership process is where progressively less organisations/ individuals control shares of mass media.
Production- being part of a conglomerate means that the money for the production is for search light. This is because they have a bigger budget therefore can get well known stars, better technology and take affective shots with special effects.
Films generally developed by smaller companies seek more finance or distributions with searchlight as they have films that have done well in the British content.
Marketing/ Distribution
FSP mainly just distribute films and in some cases have agreed to distribute a film before producing it in some cases.
When FSP market and distribute a film they have the finical backing of major conglomerate and can adapt their budget on how well the film does in the first few weeks of box office.
Advantages of Fox searchlight pictures is that they have a good distribution network and have the money to market a film very well as they as a company have a lot of money.
360 Degrees Marketing
They use online/offline tools
This saturates marketing and allows it to get to everyone
Hollywood company's can afford this however smaller individual company's cant.
They work in synergy with different company's which makes them horizontal integration
Released by parent company with a larger distribution network.
Black Swan
The worked cross media promotion for both genders and for a mass audience appeared on live TV
advertised through forms of reviews, TV reviews, magazine reviews and online reviews.
Audience 2.0
FSP have their own YouTube channel where their trailers can go viral and can be shared links to their target audience and friends.
They have their own official websites for each film/ twitter page/ Facebook page
They embrace media so that their audiences can interact
They have their own app where you can downloads cinema tickets and get free screenings
press conferences/ premiers
Work with Google in order to get recognised.
Many films FSP have done they shoot digitally
Black Swan was shot with a canon 7D dslr camera as it allowed them to get tighter into the action and get more versatile shots due to the size and weight.
Their films appear to be individual therefore feels alternative and diverse however they have probably been cut to please the studio heads
Compare FSP to smaller companies for example Warp x to get more marks.
Subscribe to:
Posts (Atom)