Sunday, 26 January 2014

Harry Brown



Companies that were responsible for making the film

Marv Films (as Marv Partners) (presents)

UK Film Council (presents)

HanWay Films (in association with)

Prescience Film Fund (as Prescience) (in association with)

Framestore (as Framestore Features) (in association with)

Prescience

Distributed by- Lionsgate UK


The year of release was -  11th November 2009

The classification of this film - 18

Directed by-  Daniel Barber

The Genre of this film- Action, Crime, Drama, Thriller

The revenue that the film took
 Budget                            $7.3 million
Domestic Box Office$1,818,681
International Box Office $4,475,459
Worldwide Box Office$6,294,140

The website where I found this information is- 
http://www.the-numbers.com/movie/Harry-Brown#tab=box-office

Brief Synopsis 
'Harry Brown' is about an old man named 'Harry Brown' who used to be a former royal marine. But now he is living in a elephant and castle housing estate in Walworth London and retired. His wife passes away at the beginning and so him and his best friend go to the pub regularly to play chess. After 'Harry Brown's' wife's funeral his best friend 'Len Attwell' speaks about how the kids on the streets are terrorising him and his home and he trys to do something about it but unfortunately ends up assaulted and his house set on fire. Harry Brown then goes out to find his best friends killer and puts a stop to the youth crime controlling his and everyone else's life's.

The Twist to the film is that near the end we as an audience find out that the pub owner 'Sid Rourke' who was seen to be a friendly man was the leader of all the youth gangs in that area. This is why 'Harry Browns' best friend 'Len Attwell' was terrorised and murdered because he was speaking very loudly about the youth crimes and drug dealing/taking in the pub. We also find out that the killer of 'Len Attwell' was the pub owners nephew 'Noel Winters'.

Additional notes
At the beginning of the film where the hand held camera was being used when the rebellious youth's were riding around the streets shooting there guns and taking drugs. This made the shots more realistic and made the audience believe that this isn't a film but what happens in real life. This also established the characters of the young youth's and how uncontrollable they are towards there community.


This contrasts with the next scene where the old man 'Harry Brown' wakes up and gets out his bed makes a cup of tea and toast and wipes the crumbs from his table. This shows how this character is a normal man who is living a normal life. The action of him wiping the crumbs from the table shows how tidy he is and indicates him wiping away the mess. Which later on in the film he takes away the crime in his community.

The setting that 'Harry Brown' lives in is very compact and low ceilings with standard furniture and neutral colours. The outside is rows of flats on top of eachother. With dirty walls and rubbish everywhere. This gives an insight to the audience how rough the area 'Harry Brown' lives in and how small he is in the big area of crime.


The lighting in both 'Harry Browns' house and the pub contains natural lighting which makes the film realistic and makes the audience feel and believe there emotions and lifestyle.

The scene where the two police officers are interrogating the youth's. The table is set where the distance between the police officers and the youths is very long this shows there relationship as its very serious and formal scene. This is shown through camera angles.


The costumes of the youths which are wearing hoodies and tracksuits are how the producer is  representing rebellious youths. This singles them out from the the rest of the community and gives them a bad repartition.

The character of 'Harry brown' was in the marines which shows to the audience his background and how he doesn't look like he has been. However this shows that he was young one day. This also links to how he was able to kill all them youths and the killer of his best friend 'Len Atwell'.


Monday, 20 January 2014

The Hustle- Gender



Camera shots

The first camera shot I identified was an over the shoulder shot this was of the male shop worker and the female who couldn't afford the expensive dress. The way the shot was angled and positioned made the male shop worker tower over the women. The representation of gender in this is the producer is showing masculinity in the male shop worker as he shows no sympathy towards the women and acts straight to the point not giving her any options of alternatives. The producer has also giving the representation of being feminine in the women s character as she is very vulnerable and upset that she cant buy the beautiful dress for her daughters wedding. The producer has deliberately given the role of the shop worker to a male and the customer to the female. This is to show how stereotypically men have the career job and the women stay at home looking after there children or doing the house work.

Another camera shot I identified was a medium shot. This shot was of the female in the dress looking into the mirror while the male shop worker is sorting out her strap. The representation of the female in this is feminine as she is being very vein and exaggerating how much she adores the dress. The dress is very tight and elegant which gives her a sexy appearance. Also the male shop worker has a representation of femininity in this camera shot. This because he's being very helpful sorting out her strap. As well as when she says she will purchase the dress he gets excited this shows his feminine side as stereotypically to feminine you love to go shopping and buy new clothes.

On the other hand the camera shot which is a master shot in the clip. Shows two men sitting in a gentlemen's club. The representation of masculinity the producer chooses is that both men are smoking cigars, drinking whiskey and one of the men is wearing a suit which shows he could be a businessman. They are very casual and sitting around having a laugh.

In contrast with the relaxed behaviour the men have in the camera shot above. There is a tracking shot of the women going crazy as she is panicking that she has lost her wedding ring. This is a representation of being feminine as she is being very emotional and over the top with her actions of running around emptying everything from her bag.

Another medium shot shows the representation of femininity as it shows a man fixing an alarm. He tweaks one part of the alarm and goes off straight away. This could infer that he hasn't looked at the instructions and just gone straight into attempting to fix it. This is a stereotypically feminine thing to do as women stereotypically dont look at the instructions.

Lastly at the end of the clip there is an over the shoulder shot of the hustle being revealed and the man getting the money out to show to the female how much he gained. When the money is shown the women says 'you did ok' this shows that she is a representation of being masculine as she is in charge and the boss of the man. As she isn't over exaggerating and congratulating him she's being very serious  and relaxed.

Sound

The first sound I identified was at the start of the clip. The sound was non-diegetic tune that stops suddenly when the women finds out the price of the dress and begins again once she leaves. This hi lights the disappointment the women felt as she began to get emotional this representation is being feminine.
The next sound is a drum roll when the male shop worker is waiting for the women to say yes to purchasing the dress. This sound is non-deigetic and emphasis the excitement that the representation of femininity in the male shop worker is feeling as stereotypically loves shopping and gets excited over it.
Another sound is a diegetic synchronous sound of the women emptying all of her bag out and pushing through the clothing. This sound shows her feminine side as she is hugely panicking and stressing out over the wedding ring she has lost. Lastly there is diegetic sounds of cars driving in the road past the cafe this represents how the clip is set in a urban city.

Mise-en-scene 

The costumes that the men are wearing are mainly suits this represents there masculine side as they look very smart and business orientated. However the women involved in the hustle is wearing a smart suit this could represent her masculine side and makes her look very intelligent. Where as the women who couldn't afford the dress is wearing baggy casual clothing this suggests that the producer has dressed her like this to single her out from everyone else and show the stereotype of women not working and staying at home cooking and cleaning.
The props used are cigars and whiskey in the gentlemen's bar which shows class and how the men are very masculine as these props are examples of masculinity. Also these props are expensive so this could show that they earn money in there career to afford the luxuries.
The setting is in the city as at the end of the clip cars and vans drive past and the sound of busy streets appear. Also the man walks into a cafe and the main action happens in a store. The producer has used a city to make the hustle seem very seamless through the chaotic nature of the city.

Editing 
Through out the clip there are straight cuts this is to make sure the audience understand and can keep track of the hustle being taken place. There is also a fade to black which then fades up again to a different scene this is there to show a end in time. There is also a a wipe this is at speed to show a sense of movement in the clip.Lastly there is a shot reverse shot of the worker and women who cant afford the dress this is there to build the tension between the contrast of masculinity and being feminine. As there attitudes are both the opposite.






Thursday, 9 January 2014

Consitutes,marketing and exhibited films

Question 1:
what constitutes a british film?
What consitutes a film is it cost effective, marketing and the viewings. It includes classification to see if the film is aloud to be classified in being from that country.To get your film classified to be British you must pass through the rules given by the UK film council.These rules are called the 'cultural test'. The UK film council is a company that aims to improve the films in there state. This company is funded by the national lottery and spreads its funds through out the country in every genre. The test is situated on the UK film council website and has 31 questions to pass and be classified as a British film you must get 16 marks. Some of the questions are 'is the film set in the UK?' or 'are the lead characters british residents or citzens?'.

Question 2:
What other various methods of marketing a film? how do they market the film?
The first method that film companies use to market there film is a film trailer. This is to promote there film and clarify there target audience.This method is used to show there viewers the special effects they have used, the plot twists and leave them on an enigma to make them want to see the film. A second method is setting up a website which will show to there viewers behind the scene, interviews with the main actors/actresses and other trailers to view. This is for entertainment and to get there viewers understanding the synopsis. This method is part of the internet marketing campaign. Another method is that the company try to get a good spot in the press coverage (newspapers, magazines, TV shows). Weeks before the release of the film Movie marketers will put posters on the  sides of buses with huge ads, place billboards all around the places, run tons of  trailers on TV, place full-page ads in newspapers and magazines, and the movie's stars will show up on all of the major talk shows this is called a 'publicity blitz'. Another method is highly visible product tie-ins and corporate partnerships this is where the marketing team will put characters or a symbol that represents there film or even phrases on products leading up to the release of the film.




Question 3:
What are the different ways a film can be exhibited or consumed?
There are two types of cinema exhibiting the first is commercial cinema this is when all they want to do is make money. The more popular the film is the more tickets it will sell. This consumer is all about letting people have a good night out and escaping for a couple of hours. The second type is specialised this is known to engage audiences and share cultural meanings this type is more about discovering and exploring.

Film Distribution Notes

There are two views that in terms of power who has the most influence on what films are seen the first view is:
The audience this is because the audience is the people who decide who they want to watch and if they like and take an interest in a hollywood film star then the film industry have no choice but to use this film star as they will get them more profit and this sart will then become extremely powerful to the film companies. This statement is from a man called Tony Angellotti from within Hollywood

The second view is promotion this is because over 50% goes on promotion in contrast with the actually screening of the film. This is important as it allows them to see what parts of the world and the media needs its products and who will pay for them. This statement is from Toby Miller an
academic.



Both these statements above cant be both right therefore you would have to come to a conclusion. Both these statements comes from a wider nature of capitalism as a way of organising society. But summarising does the film industry chose to screen there film through film marketing for example do millions of people go to see the film Pirates of the Caribbean 2 because of the actual film or is it because it was so well marketed.


 Film distribution describes everything to do with the making of the film. The exhibition are people watching the film at the cinema, DVD, via there mobile and internet...

Fim Distributors are responsible for prints and marketing.
prints: producing physical copies of a film for cinema/ home release/ finding the exhibitors and retails to sell the film. Distribution describes everything that happens in-between production. It also involves all the deal to be done to get the film shown and just as important promoted.


The promotion includes 'above the line advertising' which is funded as part of the project examples are film trailers, posters, billboards. It also includes merchandising 'below the line publicity' for example an interview with a star in a newspaper or magazine review.


 The big companies who control much of the industry control there own distribution. Films are loaned out to cinema for a period of time and release deals are made.


There are five main film distributors that dominate the UK these are:
United international pictures (includes universal studios)
Warner brothers
Buena Vista
20th century fox
Sony
nine of the ten films shown in the UK is because of these distributors. Most distributors are linked to Hollywood productions who make the films.


We live in the digital age and this is where smaller companies struggle. Every film shown in the cinema is a separate print of the film project by a reel. The major companies can afford far more prints then the smaller companies. This is where the film council is addressing this issue and using funding for digital use








marketing: raising audience awareness and anticipation of a new release
A distributor may be the same parent company as the company
Long term relationship with a production company/ provide financial help for productions
financial help for a single film
acquire a film after it has completed production

A film is likely to have different distributors
releases in different countries
Cinema releases
Home video releases



360 degrees branding
Films promotion aim to surround the public with there brand. This is by triggering engagement with there audiences. For example you watch a film for half price on orange Wednesdays on your phone contract.

360 degrees marketing
Marketing activities that take in consideration brand identity and take an approach so that the brand is presented at all points of consumer contact.







Wednesday, 8 January 2014

Homework

What is a distributor?
A distributor is also known as 'the invisible art' which is the third part of the film supply film chain. It is also arguably the most important part of the film industry. It is where completed films are brought to life and connected with an audience.

What is licensing?
Licensing is the process by which a distributor acquires the legal right to exploit a film. They will then in addition have to pay a fee to secure the film, the license will then stipulate that the distributor will also pay royalties to the producer taken from the profits generated from the film. Once the license has been agreed it is then the distributors job to launch the film.

Marketing
Marketing revolves around when? and how?. They are released theatrically to the cinema on Fridays. There is a schedule for the up coming releases and this is published by the film distributor association. A distributor will access this schedule to find a Friday release date. This will be chosen by finding a light week. This is where there must be a space to screen the release. There must also be a space for a column to be written for the press. The last two considerations would be what season to release it in bearing in mind that the academic year is the most successful and to also make sure that it doesn't get released the same time as a film that is similar to it e.g. genre.

Prints and advertisement
 Specialised films will often be released with fewer than 10 prints into key independent cinemas, with these prints  'toured' over a 6-month period to all parts of the UK. However, commercial mainstream films will often open on over 200 prints, simultaneously screening in all major UK towns and cities.
    For the majority of films a good press response will help build the profile for there film. As well as advertising there film the most popular design is posters in the cinema. However they also advertise through billboards and underground advertisement.
 national and local newspapers works in tandem with press editorial coverage to raise awareness of a release. Press advertising campaign for specialised films will judiciously select publications and spaces close to relevant editorial. However the cost of this is getting very expensive and in order to lower the cost distributors are advertsing via email, internet and mobile phones.

The distributor
The distributors job is get an agreement with the cinema to screen the film on certain dates. As well as organising the transport of getting the film to the cinema.as part of its wider coordination of print use across the UK. They also have to make sure that they have delivered the film in time as cinemas screening is a tight schedule. They also handle film prints and getting them to the cinema.

Bullet Boy
Bullet boy is a low budget independent features directed by Saul Dibb. The film quickly gathered a reputation as the first film to tackle the difficult subject of contemporary gang and gun crime in Britain’s inner cities. In Hackney, where the film is set, local people saw the film contributing, in one way or another, to the on going debate. By the time the film was released, it had accumulated both word-of-mouth and press coverage in the news pages. Verve Pictures however, saw the potential of the film in the wider market. In order to broaden the theatrical release of the film, Verve applied successfully for funds from the UK Film Council's P and A Fund.75 prints UK wide, in a combination of established independent cinemas and multiplexes concentrated in greater London and other major urban centres. The poster design involved press quotes this was to attract more audience and give it a high profile. The ad campaign, too, aimed for diverse audiences, interested in film and music, urban black and white. The campaign included advertising in all of the national daily newspapers that allocate significant space to film reviews, plus two tabloids, newspapers with a black perspective, a selective London Underground campaign and extensive use of radio stations with a concentration on R 'n' B and Garage, the musical forms with which Walters is associated. At the end of the 6 weeks the film grossed an impressive £450,000 at the UK box office, most of this achieved in carefully selected urban multiplexes rather than specialised cinemas. It was anticipated that the substantial audiences and awareness generated for the theatrical release would ensure success for the DVD release of the film, six months after the theatrical opening.

Digital distribution
In distribution terms, the advantages of digital technology are even clearer, though perhaps longer term. Digital technology is seen to offer a more cost effective and logistics-light alternative to the tried and trusted, but unwieldy model of 35mm print distribution described above. It will, eventually, be cheaper and much less stressful to send films as computer files to cinemas across the UK, than to transport 20-25kg tins of film in the back of a van. In the UK, digital technology has been embraced by the non-theatrical sector, in film societies and schools, where the use of DVD and mid-range digital projection has replaced 16mm.There is little doubt that the advent of digital distribution has the potential radically to alter the modus operandi of distributors around the world. The comparatively low cost of film copies and additional logistical effectiveness of digital distribution provide the distributor with greater flexibility. It will be less expensive in the coming years to offer a wide theatrical opening with many copies, and also conversely, to screen a film for just one performance at any cinema. In theory at least, it will be possible for both distributors and exhibitors to respond more precisely to audience demand


Tuesday, 7 January 2014

Costs of Avatar and Trainspotting

Avatar

The production cost of Avatar $425,000,000.
The Domestic Gross in the USA is $760,570,625.
World Wide Gross in the USA is $2,783,918,982

Therefore the profit that Avatar made was $2358981982

This information came from the website
http://www.the-numbers.com/movie/budgets/






Trainspotting 

The production cost of Trainspotting is $3 million to make
World Wide Gross was $72,001,785
Domestic Gross was $16,501,785

Therefore the profit of Trainspotting made was $69001785

These statistics came from the website
http://www.worldwideboxoffice.com/movie.cgi?title=Trainspotting&year=1996

Comparison
I have identified through researching the statics of both of these films that Avatar made a very high budget as it generated imagery and went from real life to fantasy. This film was a very expensive film shown from the production cost and the imagery when I viewed the tailer as the costumes, setting props, makeup, narrative and sound were all major and professional. In-comparison Trainspotting also made a high budget than expected as its production cost was only $3 million which seems expensive but is a low price in the film industry. From both trailers I identified that Avatar was an American film and Trainspotting was an British film. This shows that the American companies for example 20th century fox is no competition for British film companies.

NMT- New media technology

Think about what NMT are used by the following

Newspaper Industry
You can access newspapers online by downloading apps on your smart phones by social networking.

Magazine Industry 
You can access magazines online by downloading apps by for smart phone, or from social networking sites (twitter,facebook or instagram)

Film Industry 
You can access free movies on line ( You tube), pirate copies or legal downloading companies e.g Netflix and Love film. You can access films through your smart phone or tablet. You can also watch films at the cinema which has developed to 3D/4D. Promote films on social networking sites.

Music Industry 
You can access music from illegal sites e.g Youtube converter or you can access it legally through spotfiy or Itunes (app stores)

Television Industry 
You can access more channel for example HD (high definition) or plus 1. You can also pause,play,rewind, fast forward and record. You can also access T.V programs from on demand and rent a movie for a certain amount of money on your distribution and production companies (Sky and Virgin)


Thursday, 2 January 2014

Improvements of Doc Martin mock

The first shot which is a master shot in the Doc Martin clip allows us to see where the action is going to take place. It also shows us to see the relative status of the three characters in the shot this is shown through a low angle shot. Where Doc Martin is higher then the others because of his profession as his name is 'Doc Martin' and his costume which is a suit. This shows the representation of how living in an urban environment would allow you to be a higher status. Where as the other two characters are a lower level as there profession isn't as high. Also the way there are sitting down and kneeling down show there relaxed and calming manner this shows the representation of the rural lifestyle.

In the medium shot of the father plumber he is shown holding a cup of coffee and his clothing being casual and warm. The representation of a rural male is that he is meant to be working but instead he is drinking his coffee and talking continuously as the representation of the country side is that they have all the time in the world to do things. In contrast in the background the movement of Doc martin is that he is going back and forth being very busy this is the representation of the urban lifestyle as they are always on there feet and being very hectic.

Another medium shot is used this shows Doc Martin's anger and panic through his facial expressions and how heated he looks. This urban representation shows that living in an urban environment causes you to panic and stress over situations however Doc Martin has also immediately got a pillow to attempt to block the leaking sink this shows his assertiveness. In addition the father plumber who's back is seen in the clip shows him still sitting down



Terms List

Camera shots/Angles 

  • Establishing shot
  • Master shot
  • Close up shot
  • Extreme close up
  • Medium close up
  • Medium shot
  • Medium long shot
  • Over the shoulder shot
  • Point of view shot
  • Aerial shot
  • high angle
  • Low angle
Movement
  • Pan
  • Tilt
  • Track
  • Dolly
  • Crane
  • Steadicam
  • Hand held
  • Zoom 
  • Reverse zoom
Composition 
Framing
Rule of thirds
Depth of field
Deep and shallow focus
Focus pulls.

Sound
Diegetic 
Non-diegetic
Synchronous
Asynchronous 

Sound Effects
Sound Motif
Sound bridge
Dialogue
Mode of address
Direct address
Sound mixing
Sound perspective.

Sound track
Score
Incidental music
Themes and stings
Ambient sound 

Mise-en-scene
Location
Studio
Set design
Costume
Makeup
Props
Lighting
Colours design

Editing
Transition of image and sound- continuity/ non continuity 

Cutting
Shot reverse shot
Eye line match
Graphic match
Action match
Jump cut
Cross cutting
Parallel editing
Cutaway; insert

Transitions 
Dissolve
Fade in
Fade out
Wipe
Superimposition
Long take
Short take
Slow motion
Ellipsis
Post production
Visual effects.