Why are Disney so successful?
Disney is one of the main conglomerates and is part of the top 6 that are dominated by the oligopoly Hollywood . Disney is pixar's parent company and Disney owns the three stages which are production, distribution and exhibition this makes them vertically integrated. This allows the company Disney to take risks and make the three stages of making bigger and better. The Disney film pirates of the Caribbean 2 is the highest grossing film in opening history. This is because in the production side of filming because Disney have huge media ownership they can cast the big hollywood stars for example the main character johnny Dep playing the part of Jack sparrow this will immediately grab a wide audience as because he is well known star then people who enjoy watching films that he is in will purchase the film or go to the cinema to watch it. Also because of the status and money that Disney have they have the ability to block areas off to film in and this has been done in different countries. For example pirates of the Caribbean was filmed in Dominican, Bahamas and California. This allows a more wider audience to be attracted as the film is beginning to become aware to an international audience.
In the marketing stage because Disney own 11 theme parks, 2 water parks, several television networks, television channels they can use technological convergence to raise huge awareness for each disney film they release. For example the current film 'Frozen' that has been a huge success has a sound track that has been made this can be played on a radio station where people can access this music from their own radio or tablet. This sound track is also advertised on the disney website which shows technological convergence as because of the development of technology the majority of the audience use the web 2.0 therefore promoting on a website will grab a wider audience then on a poster in an area where a wide audience arent going to be. This sound track also shows cross media convergence as it shows the music medium and film medium coming together to promote them both even more. Disney also have theme parks where characters are walking around in. If Disney had a new release then they would simply put the main characters in the park to promote the film for example Buzz and Woody from Toy story to interact with the people who have paid to come into the Disney parks.
Disney follows a formula in order to make sure that every film they make and release are successful in box office. This is done by Disney making sure that each of there films are targeted at families therefore making sure the language is appropriate for children and the humour is funny for both children and adults.
In comparison with Disney a smaller British company Microwave film London and distributor's Revolver and film 4 who made the film 'Ill Manors' isn't a conglomerate therefore will find it harder to fund the film as they don't own any subdiary companies therefore they cant take many risks as they have a budget this makes them horizontally integrated. This is shown through the cast. The cast aren't well known therefore have been chosen purely because of talent this will make it harder to gain a wider audience as consumers don't know who they are and whether they are interested in their acting.The location that Ill Manors was set in was in east london this location want attract an international audience as they haven't heard of the locations however if it was set by Big Ben and The London eye then other countries would recognise the land marks and understand the film better.
Thursday, 22 May 2014
Monday, 19 May 2014
Class and status representation
In this clip I am going to show evidence for the way the producer represents class and status from the camera angles, sound, mise-en-scene and editing.
The first camera angle I identified was a medium close up of the young girl she is wearing hoop earnings and a school blouse this shows that she is lower class as she is not in employment as she is still in education. She says the words 'How can you talk about family when you didn't care about your own child'.As a young girl stereotypically the upper class would not become pregnant at a young age as they have too much status.In terms of syntactic levels the young girl is the dominant figure in the photograph as she is very close to the camera and is the only person in the shot. This shows her importance in this scene because of her loud prosodic tones and chav hoop earnings conveys her lower class.
The next shot I identified was the high angle shot of the school girl coming through the door. The reason this was a high angle shot is to show the location of the action. The house looks very spacious and a big stair case which shows the representation of middle class as they are stereotyped to have a big house for a family. However the school girl who walks through the door has come through with the door already open this represents how this house isn't owned by the upper class as they would have to lock and shut their doors to protect all their private properties and expensive belongings. This camera angle is a high angle to show the school girl to have a low status as the shot is angled looking down at her. This shows that the lower class don't have high authority and importance as her costume of school uniform represents her as working class as she is again not employed and still in education.
Another camera shot I identified is a medium shot of the young school boy he is wearing a hoodie which is the symbolic sign that teenagers are stereotypically associated with this shows that he is working class because of what he is wearing as this is stereotyped of teenagers misbehaving by vandalism or crime.His accent is also very common and doesn't consist of standard English that is said well spoken this can also show the representation of working class don't have any standards.
Furthermore the next camera shot I identified is a close up shot that shows the boy towering over the girl who's head is slightly in the shot. The camera is angled at a low angle to show that the male is more powerful over the young girl. This is because he is showing threat to her through the previous camera shots showing he is the weapon of a gun. This shows that he is working class as he is an unemployed boy who is threatening to commit a crime this could be because of how stereotypically his up bringing could of reflected his behaviour. In contrast with this the girl is not as powerful as she is shown to be very subservient and weak. This shows that the producer has represented the working class males to be more powerful over the females.
Their is also a tilt shot of the boy walking down the road with the weapon of a gun in his hands. This also shows working class because of the crime he had recently committed. But also shows the representation of working class areas to be very unsafe because no one has stopped him from getting that gun and their isn't a shock that he is walking down the street with it.
Lastly the long shot of the boy sitting on the floor with police cars and police officers surrounding him shows that the middle class who are the police officers as the middle class are associated with high professions have more power and a higher status over the boy who is working class on the floor. This is shown through the levels as the police officers are a higher level than the boy. It also shows the hierarchy of power that is indicated in this shot as in this clip the producer represents the working class to be lower than the middle class.
The diegetic sounds of the police sirens and the previous gun shot and smashing glass on the floor or represent the conventions of the genre. It also shows the producer is representing the working class to be very dangerous and unsafe. Furthermore in the long shot there is several ambient sounds these are police sirens and the police officers shouting 'Put the gun down' these all are sounds in the background of the scene that establish the location and create the atmosphere to be very intimidating.
The mise-en-scene of this clip is the location that the main action is set is in a house this is to convey realism as the situation is something that could happen in real life. The genre of a soap has the convention of a death which shows that this situation is expected for the genre.
The props that are used in this clip is a gun the symbolic importance of this gun is that it what causes the action this also shows the representation of class as working class are stereotypically known to have crime involved in their life's. By having a gun in the setting creates the audience to become very unsettled and create fear for the young girls who are shown to be vulnerable.
The costumes construct a representation of a working class image because the three main characters are wearing school uniform. The girls uniform are short skirts and low ties with hoop earnings and the boy wearing a hoodie and chain. These all show that the representation of working class is that the younger generation are bought up to not have any standards in the way they look and to look very scruffy and careless. The character of the teachers in the car park have the dominant ideology of smart clothes are good therefore as an audience I can denote they are wearing suits and this connotes that they are a high status and middle class as they must have a job that is a high profession in this case teachers.
The actors all speak very loud and are mainly shouting all their dialogue this is because this is how the producer wanted to catch the audiences attention. All the actors/ actresses belong in their setting as its a typical street where working class would live and the police who are middle class would be around more as in this clip it shows the working class to be represented as a very dangerous place to live.
The lighting is all very naturalistic through out the clip this is to show the realism in the acting and to make the audience believe whats going on.
The editing is that there is straight cuts this is to keep the audience understanding what's happening. There is a reaction shot of the girl crying this has been done to allow the audience to sympathise with her and feel her fear. This clip has been edited for dominance as the character of the boy in the hoodie has been afforded more screen time this has been done to indicate that he is the main representation of working class and is the character that causes the main action. The binary opposites in this clip are that the producer represents the good in the teacher being middle class who looks out for everyone shown in the last sequence where she makes sure the women crying is comforted in contrast the bad where the representation of working class in the boy has committed a crime.
The first camera angle I identified was a medium close up of the young girl she is wearing hoop earnings and a school blouse this shows that she is lower class as she is not in employment as she is still in education. She says the words 'How can you talk about family when you didn't care about your own child'.As a young girl stereotypically the upper class would not become pregnant at a young age as they have too much status.In terms of syntactic levels the young girl is the dominant figure in the photograph as she is very close to the camera and is the only person in the shot. This shows her importance in this scene because of her loud prosodic tones and chav hoop earnings conveys her lower class.
The next shot I identified was the high angle shot of the school girl coming through the door. The reason this was a high angle shot is to show the location of the action. The house looks very spacious and a big stair case which shows the representation of middle class as they are stereotyped to have a big house for a family. However the school girl who walks through the door has come through with the door already open this represents how this house isn't owned by the upper class as they would have to lock and shut their doors to protect all their private properties and expensive belongings. This camera angle is a high angle to show the school girl to have a low status as the shot is angled looking down at her. This shows that the lower class don't have high authority and importance as her costume of school uniform represents her as working class as she is again not employed and still in education.
Another camera shot I identified is a medium shot of the young school boy he is wearing a hoodie which is the symbolic sign that teenagers are stereotypically associated with this shows that he is working class because of what he is wearing as this is stereotyped of teenagers misbehaving by vandalism or crime.His accent is also very common and doesn't consist of standard English that is said well spoken this can also show the representation of working class don't have any standards.
Furthermore the next camera shot I identified is a close up shot that shows the boy towering over the girl who's head is slightly in the shot. The camera is angled at a low angle to show that the male is more powerful over the young girl. This is because he is showing threat to her through the previous camera shots showing he is the weapon of a gun. This shows that he is working class as he is an unemployed boy who is threatening to commit a crime this could be because of how stereotypically his up bringing could of reflected his behaviour. In contrast with this the girl is not as powerful as she is shown to be very subservient and weak. This shows that the producer has represented the working class males to be more powerful over the females.
Their is also a tilt shot of the boy walking down the road with the weapon of a gun in his hands. This also shows working class because of the crime he had recently committed. But also shows the representation of working class areas to be very unsafe because no one has stopped him from getting that gun and their isn't a shock that he is walking down the street with it.
Lastly the long shot of the boy sitting on the floor with police cars and police officers surrounding him shows that the middle class who are the police officers as the middle class are associated with high professions have more power and a higher status over the boy who is working class on the floor. This is shown through the levels as the police officers are a higher level than the boy. It also shows the hierarchy of power that is indicated in this shot as in this clip the producer represents the working class to be lower than the middle class.
The diegetic sounds of the police sirens and the previous gun shot and smashing glass on the floor or represent the conventions of the genre. It also shows the producer is representing the working class to be very dangerous and unsafe. Furthermore in the long shot there is several ambient sounds these are police sirens and the police officers shouting 'Put the gun down' these all are sounds in the background of the scene that establish the location and create the atmosphere to be very intimidating.
The mise-en-scene of this clip is the location that the main action is set is in a house this is to convey realism as the situation is something that could happen in real life. The genre of a soap has the convention of a death which shows that this situation is expected for the genre.
The props that are used in this clip is a gun the symbolic importance of this gun is that it what causes the action this also shows the representation of class as working class are stereotypically known to have crime involved in their life's. By having a gun in the setting creates the audience to become very unsettled and create fear for the young girls who are shown to be vulnerable.
The costumes construct a representation of a working class image because the three main characters are wearing school uniform. The girls uniform are short skirts and low ties with hoop earnings and the boy wearing a hoodie and chain. These all show that the representation of working class is that the younger generation are bought up to not have any standards in the way they look and to look very scruffy and careless. The character of the teachers in the car park have the dominant ideology of smart clothes are good therefore as an audience I can denote they are wearing suits and this connotes that they are a high status and middle class as they must have a job that is a high profession in this case teachers.
The actors all speak very loud and are mainly shouting all their dialogue this is because this is how the producer wanted to catch the audiences attention. All the actors/ actresses belong in their setting as its a typical street where working class would live and the police who are middle class would be around more as in this clip it shows the working class to be represented as a very dangerous place to live.
The lighting is all very naturalistic through out the clip this is to show the realism in the acting and to make the audience believe whats going on.
The editing is that there is straight cuts this is to keep the audience understanding what's happening. There is a reaction shot of the girl crying this has been done to allow the audience to sympathise with her and feel her fear. This clip has been edited for dominance as the character of the boy in the hoodie has been afforded more screen time this has been done to indicate that he is the main representation of working class and is the character that causes the main action. The binary opposites in this clip are that the producer represents the good in the teacher being middle class who looks out for everyone shown in the last sequence where she makes sure the women crying is comforted in contrast the bad where the representation of working class in the boy has committed a crime.
Friday, 16 May 2014
Thursday, 15 May 2014
Tuesday, 13 May 2014
Thursday, 8 May 2014
section B
To what extent does digital distribution affect the marketing and consumption of media products in the media area studied you have? Candidates must focus on one of the following media areas: Film
Digital distribution is a new technology that is the process of delivering the film content digitally to an exhibitor. This has had a big impact on the film industry because it is a much quicker and easier way to deliver a film which makes the release of the film much quicker. This is done by a small and compacted hard drive. These are the advantages of digital distribution however the disadvantages of digital distribution is that because their is so many copies of the one film it makes it easier for people to copy the film this is known as piracy. An example of this is Sky Fall this was the first ever James Bond film to be filmed digitally therefore piracy is a key element that Sony had to deal otherwise the profits of this film would decrease.
Marketing is the advertising of a film this can be done online as a film could create their own website where consumers can watch interviews with the main stars, watch teaser trailers and get a better understanding of the film. Companies can also advertise the film on billboards, posters located on bus stops and train stations however this wouldn't be as successful as online marketing because their is a wider audience online then there is in individual area. Sky Fall is an example of 360 degrees marketing this is because Sony marketed the film globally to gain a wider audience. Sony did this by advertising the film online forming a fan base this is known as localisation and is a website that anyone can access by the internet. The company Sony also used cross media convergence to advertise the film because the singer adele released a song that was in the actual film which advertised two different medium contributing to their profit.
Consumption is a way that consumers view a film this can be done by going to a cinema, waiting for the DVD to come out, online for example netflix or illegally by piracy or illegal websites.
Digital distribution affects the marketing and consumption because if the film was being distributed to netflix then the marketing and advertisement would be aimed online
Digital distribution is a new technology that is the process of delivering the film content digitally to an exhibitor. This has had a big impact on the film industry because it is a much quicker and easier way to deliver a film which makes the release of the film much quicker. This is done by a small and compacted hard drive. These are the advantages of digital distribution however the disadvantages of digital distribution is that because their is so many copies of the one film it makes it easier for people to copy the film this is known as piracy. An example of this is Sky Fall this was the first ever James Bond film to be filmed digitally therefore piracy is a key element that Sony had to deal otherwise the profits of this film would decrease.
Marketing is the advertising of a film this can be done online as a film could create their own website where consumers can watch interviews with the main stars, watch teaser trailers and get a better understanding of the film. Companies can also advertise the film on billboards, posters located on bus stops and train stations however this wouldn't be as successful as online marketing because their is a wider audience online then there is in individual area. Sky Fall is an example of 360 degrees marketing this is because Sony marketed the film globally to gain a wider audience. Sony did this by advertising the film online forming a fan base this is known as localisation and is a website that anyone can access by the internet. The company Sony also used cross media convergence to advertise the film because the singer adele released a song that was in the actual film which advertised two different medium contributing to their profit.
Consumption is a way that consumers view a film this can be done by going to a cinema, waiting for the DVD to come out, online for example netflix or illegally by piracy or illegal websites.
Digital distribution affects the marketing and consumption because if the film was being distributed to netflix then the marketing and advertisement would be aimed online
Tuesday, 6 May 2014
How does your experiences of media consumption illustrates wider patterns and trends?
How does your experiences of media consumption illustrates wider patterns and trends?
In society technology has hugely developed and changed therefore the experience that I get from exhibition has widened in opportunities for me however this wouldn't be successful without production, distribution and exchange as how the film was made and advertised is how I was made aware of watching a lot of films.
To begin with the production of the film contributed to my media consumption experience this is because even though the production is something I don't see from further research on particular case studies I discovered that the technology in the filming process had been updated to digital. A major American company that used this was Eon productions which produced the film Sky Fall. This company used digital cameras to film Sky Fall and this film was the first James Bond film to use this digital technology. Therefore this saved them money because even though the quality of print was very good the digital technology doesn't ware out it stays a consistent quality therefore in time over riding prints. Digital is also much cheaper therefore the marketing company 'Sony' will have more money to raise awareness and put a better impact on my experience of media consumption. Furthermore in the production process of filming for example 'Avatar' to increase my media experience of consuming the film they have had to separately produce this film in 3D this has been done so that in my experience I consume films in a new way so that I gain a better atmosphere as well as it being a unique experience as its different to consuming the film by Netflix or DVD when watching the film. In my experience I don't own a 3D technology in my house therefore to consume the film Avatar I went to the exhibitor which in this case is a cinema. However the films Ill manors and Fish tank didn't have a bigger enough budget to film their films in 3D as they were only small British companies.
Marketing also has been part of my experience of how I consume the media this is because in order for myself to know about specific films that I am interested in watching I have consumed adverstisment. These are for example in Sky Fall there was several tie ins that I had consumed on my TV that advertised Sky Fall this was the main star of the film Daniel Craig in the heineken beer advert taking a sip of the beer and he was part of the campaign. By myself consuming this was part of how I became aware of the film Sky Fall. I also consumed posters on billboards and bus stations with the Coca-Cola advert also advertising 007 which relates to the film Sky Fall which also was part of my awareness of the film. Also by myself using the web 2.0 for example going on YouTube to download music made me come across trailers for example SkyFall released the sound track sang by Adele called Sky Fall at the same time as the trailer and film release this is cross media convergence as its two different mediums combining to publicise a film. This also shows that Sony is vertically integrated because Sony own all the companies that were involved in Sky Fall for example Columbia studios contracted Adele which Sony owned. Simile Ill Manors also used cross media convergence because plan B released their album Ill Manors at the same time as the release of the film. Therefore by myself being aware of the music rose my awareness of the film which made me consume the film.
Exhibition was a huge part of my media consumption and this is because it was how I consumed all different films I was interested in. The main way I consume films is by DVD on my T.V this is because I live locally to the town where I can purchase films which I then watch in the comfort of my own home on my own, with friends and family. It is also a much cheaper way to consume a film and I can watch it any time of day and anytime I like. Consuming a film by DVD has shown in research that its a very popular way to watch a film this is because for example the film Sky Fall had the DVD sales of $44,999,713.which shows this to be a popular trend. Another way I consume a film is going to the cinema this isn't very often but when there is a film that has been advertised so much to get me excited I watch it. The advertisement I see is mainly teaser trailers on TV. Also another reason I go to the cinema to consume a film is because of the overall experience of buying my popcorn and fanta frozen and then sitting in-front of a large screen with no distractions just high quality surround sound makes the film 100 times better to consume. By going to the cinema also markets other films in the adverts before which then is a continued pattern of going back to the cinema to consume this film. Lastly I sometimes also watch films through illegal sights this is done by technological convergence this is because I access more than one technology to consume a film. For example to watch Ill Manors I went on my laptop to access web 2.0 to then access a code on Youtube to consume the film. This can also be done via ipads and tablets. This way of consuming films illegally is lead by piracy which has been attempted to be prevented because in several cases cinema staff have caught people videoing the film during the showing.
Overall I feel that my main consumption of the media is through DVD and this was contributed by the development of marketing as new marketing skills and technologies have majorly developed as the film institutions are being very competitive therefore pressures are rising to catch the attention of wider audiences. Films also follow convention patterns of a particular genre therefore the importance of the genre also is a major part of whether I look into what the film is about through the marketing and then consume the film by exhibition.
Exhibition was a huge part of my media consumption and this is because it was how I consumed all different films I was interested in. The main way I consume films is by DVD on my T.V this is because I live locally to the town where I can purchase films which I then watch in the comfort of my own home on my own, with friends and family. It is also a much cheaper way to consume a film and I can watch it any time of day and anytime I like. Consuming a film by DVD has shown in research that its a very popular way to watch a film this is because for example the film Sky Fall had the DVD sales of $44,999,713.which shows this to be a popular trend. Another way I consume a film is going to the cinema this isn't very often but when there is a film that has been advertised so much to get me excited I watch it. The advertisement I see is mainly teaser trailers on TV. Also another reason I go to the cinema to consume a film is because of the overall experience of buying my popcorn and fanta frozen and then sitting in-front of a large screen with no distractions just high quality surround sound makes the film 100 times better to consume. By going to the cinema also markets other films in the adverts before which then is a continued pattern of going back to the cinema to consume this film. Lastly I sometimes also watch films through illegal sights this is done by technological convergence this is because I access more than one technology to consume a film. For example to watch Ill Manors I went on my laptop to access web 2.0 to then access a code on Youtube to consume the film. This can also be done via ipads and tablets. This way of consuming films illegally is lead by piracy which has been attempted to be prevented because in several cases cinema staff have caught people videoing the film during the showing.
Overall I feel that my main consumption of the media is through DVD and this was contributed by the development of marketing as new marketing skills and technologies have majorly developed as the film institutions are being very competitive therefore pressures are rising to catch the attention of wider audiences. Films also follow convention patterns of a particular genre therefore the importance of the genre also is a major part of whether I look into what the film is about through the marketing and then consume the film by exhibition.
Monday, 5 May 2014
Gender - Doctor Who
In this essay I am going to establish the representation of gender through camera angles, sound, mis-en-scene and editing. The representation of gender is the state of being masculine or feminine.
The first camera shot I identified is a medium close up this camera shot represents masculinity this is because the shot shows the villain in terms of syntactic levels as the dominant element on the screen. His facial expression is very strong and his eyes are glaring straight down at the character coming in the room. The camera angle is eye level and the colours of the camera shot are very sharp to make his strong and dominant facial expression which shows masculinity stand out. This camera shot also is depth of field as the background is not focused to give a surreal affect. Also this effect makes the character coming in very small and weak compared to him. This shows that the producer has represented masculinity being a higher status.
The next camera angle that represents gender is a medium long shot. The camera has been positioned behind the female at a low angle this is to show her body language and head looking up to the male villain. This camera shot shows how masculinity is represented again to be a higher status and someone who everyone looks up to. Whereas the female shows how this camera shot represents being feminine because she is being controlled and is weaker than the male who is controlling her.
Following this is a close up of the clock decreasing by time. The framing of this shot is very tight and has all its focus on the clock to emphasise the danger that is about to happen. The diegetic sound of the clock ticking creates an intense atmosphere.
After this camera shot is a close up shot of the female character on her knees gulping this shows the representation of being feminine because she is showing her weakness and low status by her action of gulping showing her fear of what's about to happen. This shows a negative representation of being feminine as it shows her powerless.
However even though this female character is showing the representation of being feminine the high angle camera shot of the Doctor who is a male also shows a representation of being feminine this is because by having the camera at high angle represents being feminine to be weak and intimidated by dominant characters. The Doctor's facial expression is very scared and sad which shows a negative representation of being feminine. The high angle shot also exaggerates how the Doctor is isolated and cant escape which shows that the producer has represented being feminine to be lonely. This challenged the stereotype because people with a high profession referred to as Dr. doesn't get associated with these stereotypes.
The establishing shot establishes where the action is taking place and it also establishes the genre of sci-fi this is because the camera shot shows the mise-en-scene through the location and furniture which contains science gadgets and blue's and silver colours of the furniture. The producer has used this setting because it shows the conventions of the sci-fi genre and also appealing towards the audience who are people that consume the program Doctor Who.
The last camera angle I identified was an extreme close up which represents being feminine because of the content of the camera shot shows the female struggling in the strong wind and weather. This camera shot shows very cold colours to emphasise the weakness of the women.
The sound also helps represent masculinity and being feminine this is because the non-diegetic asynchronous background music is a parallel sound as it matches the action. This is because when the camera shots are showing the dominance of the villain being very powerful and high status the music is very low pitched and deep to show the representation of the strength of being masculine. However when the female laughs which shows a synchronous diegetic sound the background music changes to a positive representation of being masculine as the female has rose and found her strength to overcome the villain. The parallel music to match this changes to very loud volume and high pitched to put more impact on her overpowering the villain.
The representations are also being constructed by the costume and makeup this is because the producer as represented the villain to show masculinity through his costume as its a suit. The suit represents how the male gender are the ones with a career and bring in the money for there family it also shows power and wealth. Further more the women standing next to the villain represents how the producer is representing being feminine in costume and make up this is because she is wearing a tight red dress this shows her being a sexual figure as well the colour red having connation's of danger which is clue of what's about to happen. Her makeup is very girly and her hair is the stereotypical blonde. This representation is evidence that the media focus on the body of females as a project and that having the perfect appearance is something they should focus on. However the female who is in the centre of the room is wearing baggy, untidy dark navy clothing this represents being masculine as it shows her in working clothing and not caring about her appearance which could be through laziness.
The way the villain speaks is very bold and loud to emphasis the producer representing being masculine to be very controlling. He appears to be standing on a higher level than everyone else to also shown is high status and power. Whereas the female who walks in's voice is not as loud and everything she says makes her body language look up to him as she is on a lower level therefore representing being feminine as a lower status. When the villain says 'Now kneel' is very controlling and is demanding her through the imperative speech which also emphasises feminine being represented as easily controlled.
Lastly the lighting is soft which contrasts with the danger of the action and context of the dialogue however the genre is sci-fi not horror therefore the convention of the lighting is very natural to make the science gadgets and space furniture stand out.
The last category that establishes the representations of gender is editing. In this clip there are a lot of eye line shots. One in particular is when the villain looks down at the weak feminine women and she looks up at him in different camera shots. This establishes there relationship as it shows the status of the villain being higher than the female. As well as them directly giving eye contact with each other as a sign that they aren't afraid to look away. This clip also uses straight cuts to keep the shots flowing so that the target audience of people who enjoy watching sci-fi films keep an understanding of the action.
Key words needed to be included:
Realism
Synchronous/ asynchronous
Diegetic/ non-diegetic
Camera shots
stereotype
Connotation
Denotation
parallel sound
The first camera shot I identified is a medium close up this camera shot represents masculinity this is because the shot shows the villain in terms of syntactic levels as the dominant element on the screen. His facial expression is very strong and his eyes are glaring straight down at the character coming in the room. The camera angle is eye level and the colours of the camera shot are very sharp to make his strong and dominant facial expression which shows masculinity stand out. This camera shot also is depth of field as the background is not focused to give a surreal affect. Also this effect makes the character coming in very small and weak compared to him. This shows that the producer has represented masculinity being a higher status.
The next camera angle that represents gender is a medium long shot. The camera has been positioned behind the female at a low angle this is to show her body language and head looking up to the male villain. This camera shot shows how masculinity is represented again to be a higher status and someone who everyone looks up to. Whereas the female shows how this camera shot represents being feminine because she is being controlled and is weaker than the male who is controlling her.
Following this is a close up of the clock decreasing by time. The framing of this shot is very tight and has all its focus on the clock to emphasise the danger that is about to happen. The diegetic sound of the clock ticking creates an intense atmosphere.
After this camera shot is a close up shot of the female character on her knees gulping this shows the representation of being feminine because she is showing her weakness and low status by her action of gulping showing her fear of what's about to happen. This shows a negative representation of being feminine as it shows her powerless.
However even though this female character is showing the representation of being feminine the high angle camera shot of the Doctor who is a male also shows a representation of being feminine this is because by having the camera at high angle represents being feminine to be weak and intimidated by dominant characters. The Doctor's facial expression is very scared and sad which shows a negative representation of being feminine. The high angle shot also exaggerates how the Doctor is isolated and cant escape which shows that the producer has represented being feminine to be lonely. This challenged the stereotype because people with a high profession referred to as Dr. doesn't get associated with these stereotypes.
The establishing shot establishes where the action is taking place and it also establishes the genre of sci-fi this is because the camera shot shows the mise-en-scene through the location and furniture which contains science gadgets and blue's and silver colours of the furniture. The producer has used this setting because it shows the conventions of the sci-fi genre and also appealing towards the audience who are people that consume the program Doctor Who.
The last camera angle I identified was an extreme close up which represents being feminine because of the content of the camera shot shows the female struggling in the strong wind and weather. This camera shot shows very cold colours to emphasise the weakness of the women.
The sound also helps represent masculinity and being feminine this is because the non-diegetic asynchronous background music is a parallel sound as it matches the action. This is because when the camera shots are showing the dominance of the villain being very powerful and high status the music is very low pitched and deep to show the representation of the strength of being masculine. However when the female laughs which shows a synchronous diegetic sound the background music changes to a positive representation of being masculine as the female has rose and found her strength to overcome the villain. The parallel music to match this changes to very loud volume and high pitched to put more impact on her overpowering the villain.
The representations are also being constructed by the costume and makeup this is because the producer as represented the villain to show masculinity through his costume as its a suit. The suit represents how the male gender are the ones with a career and bring in the money for there family it also shows power and wealth. Further more the women standing next to the villain represents how the producer is representing being feminine in costume and make up this is because she is wearing a tight red dress this shows her being a sexual figure as well the colour red having connation's of danger which is clue of what's about to happen. Her makeup is very girly and her hair is the stereotypical blonde. This representation is evidence that the media focus on the body of females as a project and that having the perfect appearance is something they should focus on. However the female who is in the centre of the room is wearing baggy, untidy dark navy clothing this represents being masculine as it shows her in working clothing and not caring about her appearance which could be through laziness.
The way the villain speaks is very bold and loud to emphasis the producer representing being masculine to be very controlling. He appears to be standing on a higher level than everyone else to also shown is high status and power. Whereas the female who walks in's voice is not as loud and everything she says makes her body language look up to him as she is on a lower level therefore representing being feminine as a lower status. When the villain says 'Now kneel' is very controlling and is demanding her through the imperative speech which also emphasises feminine being represented as easily controlled.
Lastly the lighting is soft which contrasts with the danger of the action and context of the dialogue however the genre is sci-fi not horror therefore the convention of the lighting is very natural to make the science gadgets and space furniture stand out.
The last category that establishes the representations of gender is editing. In this clip there are a lot of eye line shots. One in particular is when the villain looks down at the weak feminine women and she looks up at him in different camera shots. This establishes there relationship as it shows the status of the villain being higher than the female. As well as them directly giving eye contact with each other as a sign that they aren't afraid to look away. This clip also uses straight cuts to keep the shots flowing so that the target audience of people who enjoy watching sci-fi films keep an understanding of the action.
Key words needed to be included:
Realism
Synchronous/ asynchronous
Diegetic/ non-diegetic
Camera shots
stereotype
Connotation
Denotation
parallel sound
Thursday, 1 May 2014
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