Health Check- Gender clip

Gender is classed in two categories male and female. In society Males are steriotyped as mascualine the connations of this is strong, smartly dressed buissnessmen who have high authority and have a relaxed fashion about them. Whereas females are steriotyped as feminen and connations of this is very girly, dressed in skirts and dresses and are very affectionet and are known to have sensative feelings.
In this clip gender is shown and also shown through shot types,sound, mise-en-scene and regional identity. In the clip the first impressions of the females were the first lady was wearing a skirt suit with medium lentgh hair and high heels this shows the steriotype of a femine women and also shows she has high class by the way she walks in a girly way. The other female in the shop was wearing casual clothing and was of a lower class however even though she couldnt afford the dress she was still very keen to impress her daughter and was let down when she found out she couldnt afford the dress. This is a clear example that females have a pressure to look good and impress people in there whole lifes wheither its to impress there daughter or even there husband. Also the female who was trying on the dress chose a very sexy back less dress this is more evidence that she wants to impress in her case her husband. The price was £3000 this is very expensive but she happily would buy the dress for that amount to impress her husband. Also gender is shown throught the male worker, being a sterotype of a man and working in the shop and the women being the customers as there is sterotype is to not work but be a house wife and look after children if they have any.

Whereas the male's in this clip are portrayed in a different way. This is because the male manager of the shop was in a smart suit and was the owner of the shop which shows authority and power other women. The masculine men in the club were wearing also smart suits they were drinking whisky and smoking cigars in a very relaxed fashion. They were having very manly conversations and laughing as if they had no stress in life at all. However when the female in the shop lost her ring she went insane and hugly paniked as if she didnt find the ring she wouldnt be able to face her husband this shows the husband has power other her and there relationship. As she was running around insanly she stopped to shout she is going to be late for her hair appointment this shows a girly and feminen side to her. But the male shop owner also began to stress a bit this shows that men can have a feminen side to them without realising in society.

In this clip there is use of shot types to show gender these are when the over the shoulder shot is used to show power and authority as the male manager of the shop is towering over the female who cant afford the dress. This conveys pressure on the female as she is hinted to leave as she isnt as wealthy and high class to be purchasing garments in that store. But also it makes her feel intimated to emphasis the power the male has on the female.

 However when the female leaves the male shop manager walks over to the other female and the other the shoulder shot is used again but instead it is angled more to the side this shows that this female has more power then the other women as she can afford items in the store and has a higher class. But the male shop manager still looks down on her which illustrates that he still has power over her as she is a female.

 After this the female trys on a dress in the fitting rooms. When she turnes around to see the dress in the mirrior there is a medium shot where the male shop owner is sorting out her straps on her dress. This shows that beceause she is wearing a sexy backless dress the male automatically has a weakness and acts very helpful towards her as they have a attraction.

There is also another medium shot of the two men sitting at the table this shows they are seated and very relaxed drinking there whisky and smoking there ciagrs.

This is a obviouse shot of the male steriotype and how they behave around other males. As the clip flows back to the store scene the female suddenly loses her ring the camrea follows her using the shot type of pan to put impact on her sudden insane panic and how she turns chaotic as she cant tell her husband that she has lost the expensive ring this identifies that men have power in a relationship.

 As the female beigins to shout for help there is a shot where both the male and female are on there knees this is after the male shop owner begins to help search for the ring this shows that they are both on equal terms and that men and women can have the same status. As the female is late for her hair appointment she says to the male shop owner that she will pay a reward for who ever finds it there is an automatic close up on the male as his reaction shows greed as males think of money as treasure to them.

 When the male shop owner is deeply searching for the ring there is a tilt camera shot on the other male who walks in the shop who is part of the hustle this is the chosen shot type to show the full suit and how males are dressed in suits as there steriotype to show power and higher status and to also capture his intelligence. Also the way he stand tall and proud is emphasised.

 Lastly there is an establishing shot near the end of the clip of male group in the club relaxing and having a laugh with a chilled attitude to life while the female is going crazy other her losing the ring.

Also in this clip sound is used to portray the difference between male and female this is because at the begining there is a non-digetic, asynchrnouse sound tune that is played in the background this tune gets to a higher pitch when the female who has higher class walks in this is to show that she is very feminen and girly. This automatically steriotypes this female as she is in a clothing store which suggests she loves shopping which is a typical girls hobby. The non-diegetic, asynchronouse tune stops when the other female who cant afford any of the garments is told she cant. This empahsis the females let down at the fact that she wanted to impress her daughter and that she isnt as wealthy as other females. The Non- diegetic, asynchrnouse sound starts again once the female starts leaving the store this shows that if a female cant afford or raise her standards for anything the male population doesnt symphasise for her in society. There is again the non-diegetic, asynchronouse sound that speeds up when the female who can afford the expensive garments is deciding wheither she is going to purchase the dress. This empahsises excitement and how the steriotype of females is that they love to shop. There is a digetic, synchrnouse sound of the men putting the whisky cups on the table this shows that they are masculine and strong men who drink whisky which is very high class and typical steriotype for the male gender. Whereas the digetic, synchrnouse sound for the female in the shop is the panic rustling of the clothes this emphaisises her unorgansiation and insane panic of what her male partner will think of her this shows that her husband has the power and authority other her. There is a seamless non-diegetic sound that leads up to the females panic this is used before the secen starts to build up the tension of the scene. There is also a diegetic, synchronouse sound of the alarms going of this shows the male gender in a working enviroment, using trade skills to fix something. The trades in society such as brick laying is mostly steriotyped for males. Lastly there is the diegetic, synchrnouse sound of the men in the club laughing this just emphasises there relaxation and lifestyle.

In this clip there is also the use of regional identity to show the steriotypes of male and female this is because the men are wearing smart suits this suggest that they are business men in  the city. The female who has less money is wrapped up in a coat this conveys that they are not living in a hot country but a typipcal english weather country. There accents are standard english which suggests they are situated in England. The men stand very tall and walk very tall to show power and higher class compared to the females. In the men's club it looks like a bactular pad and has warming colours to suggest how men unite and socialise very well mannerd in this club. The lighting is very dim and there are cigar glass pots this suggests this club is for higher class men. The mens hair styles are very modern as well as the furniture being very stylish and modern this shows that this clip has been set in present time. In  both the store and club there are large spaciouse rooms that include large windows that overlook scenery this suggests they are in the city. At the end of the clip the male and female characters are in a local cafe this cafe contains modern comfortable furniture and is situated in the city through the noise of the busy streets and the use of cars. Lastly the female who was part of the hustle is on her mobile phone in the cafe this is also illustartes that this clip is very modern as there is use of modern technology.

In conclusion overall i think that this clip shows gender through shot types, sound, mise-en-scene and regional identity very well. I feel that gender is mostly shown through the regional identity this is because by anayslising this part i could develop my points further and identitfy the clothing, accent, sound and setting by putting them in there steriotype of male and female.